Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke

Overview

Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job.

In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go ...

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Overview

Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job.

In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them.

Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget.

The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.

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Product Details

  • ISBN-13: 9780470643860
  • Publisher: Wiley
  • Publication date: 12/7/2010
  • Edition number: 1
  • Pages: 250
  • Sales rank: 803,597
  • Product dimensions: 5.80 (w) x 8.60 (h) x 1.10 (d)

Meet the Author

Scott Gerber is a serial entrepreneur, internationally syndicated business columnist, and founder of the Young Entrepreneur Council (YEC), an organization comprised of hundreds of the world's most successful young entrepreneurs that promotes entrepreneurship as a solution to youth unemployment. Scott has been widely recognized as the world's most-syndicated columnist on the subject of entrepreneurship. His columns appear regularly on Fortune, TIME, Inc., CNBC, The Atlantic, Mashable, and The Next Web. Follow him at @askgerber or visit NeverGetARealJob.com.

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Table of Contents

Acknowledgments.

Foreword (Michael Simmons).

Introduction: Never Get a "Real" Job.

Who Needs the 9-to-5?

I Know You.

What You Can Expect to Get from This Book.

All Aboard the Death to the "Real" Job Express!

PART ONE THE BREAKDOWN.

Chapter 1 Everyone Poops. Yours Isn't Special.

College: The Drunken Road to Easy Street.

Dude, Where's My Dream Job?

Welcome to Your "Real" Job, Mr. Janitor.

The Broken Promise.

Chapter 2 No One Cares About You—Unless You Make Them Care.

You Are Not Special 32

Claiming to Be a Winner Does Not Make You One.

You're Brilliant . . . So What?

Lifestyles of the Poor and Vain.

Shut Up, Pinocchio.

Put It on My Tab.

Chapter 3 Darwin + Murphy = Reality.

Your Business Is Not the Exception to Any Rule.

The Worst-Case Scenario Is the Only Scenario.

No One Will Invest in Your Idea.

PART TWO BUILDING A FOUNDATION.

Chapter 4 Get Off Your Ass and Start Up!

Get Real with Your Finances.

Those Who Reinvent the Wheel Are Doomed

to Be Run Over by It.

What Do You Know, Anyway?

Keep It Simple, Stupid.

The Bottomless Money Pit.

Can Your SWOT Team Do CPR?

Chapter 5 Business Plans Suck.

Toss the Old-School Business Plan.

The One-Paragraph Start-Up Plan.

Chapter 6 To Partner or Not to Partner.

The Worst Partners for Your Start-Up.

Don't Consider Letting Worthless Flaky People Try Out.

Never Jump Right In: The Water's Not Fine.

PART THREE FROM THE GROUND UP.

Chapter 7 Act Like a Start-Up, Stupid.

Surviving a "Real" Day in the Life.

Get Your Head in the Game, Chump.

Design Your Entrepreneurial Life.

"Mind" Your Business.

Chapter 8 Shoestrapping (Because the Boot Is Too Damn Expensive).

Fake It 'Til You Make It.

The Only Team Your Money Can Buy.

Do What Makes Cents.

Cash Flow or Die!

Chapter 9 Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller.

Come Out! Come Out! Wherever You Are!

Sell Like There's No Tomorrow—Or There Won't Be.

Chapter 10 Facebook Isn't a Marketing Strategy.

Message before Platform.

Think Guerrilla, Not Godzilla.

Conclusion.

Index.

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Sort by: Showing all of 12 Customer Reviews
  • Posted March 25, 2011

    Great step-by-step breakdowns on beginning a start-up

    Thank you for writing such an awesome book; it's sometimes so hard to find a nice, sequential flow of aggregated advice, recommendations and personal experience about the start-up world and your book distinctively shouts loud and clear above a lot of start-up noise (because I hear a LOT of advice from numerous people of different professions and backgrounds).

    The beginning is a bit bashy about the realities of a real job; but I may be tainted because I've understood the cons aspects of finding a typical corporate 9-5 job as safe and secure for sometime and it sounded like a tape on rewind for me.

    However, as Scott began really delving into the tips and personal experiences of beginning a start-up, it began to be so very clear. With a shoestring budget, this book is a winner with even aggregated websites of rich resources (often times for free or low-cost) for things like financial budgeting, agreement doc templates, landing pages, etc. that I'd would have had to really scope out the internet and people for a while to get to the list. It's refreshing to know that his book explains the perspective behind specific choices towards a start-up with sources to get into action and a bit of psychology to get out of the "safe-zone" of simply sitting on a start-up idea, which I know happens quite often for concept stage entrepreneurs.

    I would recommend this book because the money saved from taking his perspective into account towards a biz makes a lot of sense and saves time, for anyone doing a start-up, I say this is a must-have in the personal library.

    1 out of 1 people found this review helpful.

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  • Posted February 16, 2011

    practical no nonsence guide

    this book is a great reasource for anyone thinking about startinf their own business. This book spells out exactly what ro expect, good or bad and how to make it work. Defdinately reccomend it!

    1 out of 1 people found this review helpful.

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  • Posted March 17, 2011

    more from this reviewer

    if you want to know how much you suck, read this book

    I'm halfway through this book and the only thimg the author has told me is that I'm a horrible person and have no reason to live, much less even think about running my own business. I get that he's trying to tell me it's going to be hard to do it, but it would be nice if here was more to the book than just shooting me down. Like maybe how I can be successful at running my own business instead of how I should just give it up!

    0 out of 2 people found this review helpful.

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