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Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, “Wonderful things happen when people talk face-to-face." His proven secrets of professional speaking give you the power and ...
Even with the latest high-tech tools and communication options, the simple truth is this: You need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, “Wonderful things happen when people talk face-to-face." His proven secrets of professional speaking give you the power and confidence to command any audience--in any situation—and get results.
"An indispensable tool for executive success." -- Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University'sSchool of Advanced International Studies
"Granville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people." -- Michael Koffler, Chairman, Young President’s Organization
"The beauty of Granville Toogood's method is how simple it is to implement." -- Scudder Fowler, CEO, The Liminal Group
"Granville Toogood is a transformational teacher and coach. His new book is a must read for anyone hoping to effectively engage an audience or lead organizations." -- Sean Geehan, President, The Geehan Group
"Makes the capable business person more capable, more successful, and definitely more confident." -- Martha Stewart
Corporate coach Granville Toogood has trained some of the biggest names in business today--including 38 top executives in the Fortune 50--and his bestselling book, The Articulate Executive, has become the gold standard when it comes to public speaking and corporate communications.
This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops--so you can look, act, and sound like a leader in any situation.
Using his proven step-by-step system, you can:
Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro.
The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message--with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how todeal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job.
Remember: In today's competitive market nothing is more important than how you present yourself and your company--and no book is more informative and powerful at this--than Granville Toogood's The New Articulate Executive.
Introduction: Where Are We?
Everything You Need to Know About Public Speaking
PART ONE The Speaking Game
1 Leadership Communications: The Secret Weapon 3
2 Becoming a Player 8
3 First, Understand Your Audience 12
4 Alpha Dogs and Worker Bees 20
5 Avoiding Dangerous Traps 24
PART TWO Creating the Perfect Presentation
6 Get It Together 29
7 Designing the Perfect Presentation: The Power Formula 36
8 The Strong Start 38
9 Forging a Powerful Message 48
10 Talking with Pictures 50
11 The Conversational Approach 53
12 The Strong Finish 60
13 Getting the Message Across 69
PART THREE Delivery
14 The 18-Minute Wall: Audience Attention Span 83
15 How to Capture Your Audience 86
16 The PowerPoint Paradox: Designing Visual Aids to Work for You---Never Against You 93
17 How to Make a Powerful Deck Presentation: Going by the Book 119
18 Write Like You Speak: Ten Important Rules to Live By 129
19 The Six Most Common Language Mistakes 143
20 How to Beat Fear 147
21 Keep the Momentum Going 150
22 The Power of Silence 156
23 Body Language 159
24 How to Dress 163
25 How to Read a Prepared Text Like a Pro (and Not Look Like You're Reading) 170
26 How to Use Teleprompters 182
27 Taking a Cue from Stage Monitors 186
PART FOUR After the Speech and Managing the Media
28 The Art of Q&A 191
29 Dealing with the Media 198
30 Handling Hecklers 204
31 Train Yourself 208
32 What's It All Worth to You? 210
Test Your New Articulate Executive IQ 215
Posted May 17, 2011
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