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Southeast Asia has a population of more than half a billion, yetits economy is dominated by about 40 families, most of OverseasChinese descent. Their conglomerates span sectors as diverse asreal estate, telecommunications, hotels, industrial goods,computers and sugar plantations. New Asian Emperors shows how andwhy Overseas Chinese companies continue to dominate the region andhave extended their reach in East Asia, despite the Asian financialand SARS crises of the past decade. The authors base theirconclusions on in-depth structured interviews spanning a decadewith the often elusive Overseas Chinese CEOs including Li Ka-shing,Stan Shih, Victor Fung, Stephen Riady and Sukanto Tanoto, as wellas on the strategic information that their companies use.
The analysis of the New Asian Emperors' present-day managementtechniques and practices draws on the history, culture andphilosophical perspectives of the Overseas Chinese in SoutheastAsia. In the midst of today's global economic crisis, this bookalso takes a fresh look at the role and management practices of theOverseas Chinese as they continue to create some of Asia'swealthiest and most successful companies.
New Asian Emperors explains:
New Asian Emperors offers key insights into the Overseas Chineseand the important role that cultural roots play in their dominanceof Southeast Asian business.
Much has been written about the rise of the Asian economies in recent decades, and their coming economic dominance in the next century. The New Asian Emperors shows how and why overseas Chinese companies are achieving dominance in the Asia Pacific. In the wake of the Asian Currency crisis, this book takes a fresh look at the role of the overseas Chinese as they continue to create some of Asia's most wealthy and successful companies.
Most books on the the Overseas Chinese business community have veered between extremes: either gushing with adulation, or portraying them as a semi-conspiracy. This book takes a balanced and holistic view, and weaves in the ethical and cultural traits of the Overseas Chinese with their management practices. (Ho Kwon-Ping, President, Wah Chang Group, Owner of Banyan Tree Resorts and Chairman, Singapore Institute of Management)
This book should be core reading for anyone doing business in Asia at this crucial time. (Bruce W. Stening, Professor and Executive Director, Australia Asia Management Centre, The Australian National University)
Finding public information about the lack of public information is tricky, but Mr Haley and his colleagues had a good try. They used articles written about business in the region as a proxy, and found that in the late 1980s, when foreign investors were getting interested, Asian business received only 5% of the coverage of American business. In the early 1990s, as the tigers became more fashionable, coverage of Asian business went up, but not by much; and, surprisingly, when the tiger bubble was at its biggest, the number of articles declined. What little coverage there was, moreover, was mostly of tiny but developed Singapore.
PART 1: The Foundations of Understanding.
Chapter 1: Introducing the Overseas Chinese of SoutheastAsia.
Patterns of Chinese Migration.
The trader pattern.
The coolie pattern.
The sojourner pattern.
The re-migrant pattern.
Who Are the Overseas Chinese?
What Is a Network?
The Role of the Overseas Chinese in Southeast Asia.
The Role of the Overseas Chinese Worldwide.
Chapter 2: Confucianism Plus: The Philosophical and CulturalRoots of the Overseas Chinese.
Confucianism’s Influence on Chinese Trade andEconomics.
The Relationships and Ethical Behavior.
Differing Ethical Concepts.
Chapter 3: The Overseas Chinese Today: Not the FamilyBusiness, But the Family as a Business.
What Is a Chinese Network?
Hierarchical and dyadic ties.
Historical and Environmental Effects on the Overseas.
Chinese Business Networks.
Distinguishing Cultural Traits.
How Networks Permeate Formal Structures.
PART 2: The Foundations of Analysis.
Chapter 4: Introduction to an Informational Void: The BlackHole of Southeast Asia.
The Informational Black Hole of Southeast Asia.
Operating in an Informational Black Hole.
Transfer of knowledge.
Holistic information processing.
Action-driven decision making.
Chapter 5: Strategic Management of the Overseas ChineseBusiness Groups: Deciphering Patterns.
Tacit Knowledge and the Informational Black Hole.
Strategic Planning and the Networks.
Developing core competencies.
A Summary of Overseas Chinese Management Practices.
The Overseas Chinese and crafting strategy.
How the Overseas Chinese plan.
The Overseas Chinese and their core competencies.
PART 3: The Implications for Business.
Chapter 6: In the Aftermath of the Asian Crises: Revolutionor Evolution?
The Path of Destruction.
The 1997–1998 Asian financial crisis.
The 2002–2004 SARS crisis.
The Post-crises Evolution of Overseas Chinese BusinessGroups.
Competitive Advantages of the Overseas Chinese.
Competitive Disadvantages of the Overseas Chinese.
Home turf only.
Susceptibility to blind-siding.
Poor proprietary capabilities.
Lack of professionalization.
Chapter 7: Competitive Implications of the Overseas Chinese:Doing Business with the New Asian Emperors.
General Implications for Multinationals.
Specific Implications for Multinationals.
Human resource practices.
Product and technology.
Promotion and pricing.
Implications for Regional Governments.
Implications for Researchers.
Speculations About the Future.
The Adaptive-Action Road Map.
The road of knowledge.
The road of speed.
The road of action.
The road of results.
The road of relationships.
The road of quality.
The road of passion.
The road of legacy.
Appendix: List of Interviewees.
Posted June 5, 2009
I bought this book because of it was mentioned as a resource in Business Week's June 8 2009 article on the Asian comeback from the global crisis. I agree. The book does help to explain how business works in Southeast Asia and why so many foreign companies fail there. The authors spoke to senior managers and heads of Overseas Chinese companies about their strategies, styles and relationships, especially with governments. The Chinese family businesses contol most of the busines in Southeast Asia and have a unique style of operation, Most inrteresting was how so little has changed since the Asian Financial crisis about a decade ago. The authors have an easy and accessible style, even when dealing with complex matters. The book is both timely and provocative as it raises questions on how business can be changed and whether it should.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.