New Asian Emperors: The Business Strategies of the Overseas Chinese / Edition 1

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The New Asian Emperors shows how and why Overseas Chinese companies are achieving dominance in the Asia Pacific. In the wake of the Asian Currency crisis, this book takes a fresh look at the role of the Overseas Chinese as they continue to create some of Asia's most wealthy and successful companies.

In particular, the authors tackle the principal differences between Western and Eastern business practices. The Overseas Chinese, due to their origins and history developed a unique form of management - now they maintain it as their competitive advantage. Although Asian governments are currently floundering, the Overseas Chinese networks continue to prosper. The authors explain to Eastern and Western managers * the sources and characteristics of Overseas Chinese management * how to combat the Overseas Chinese * the strengths and exploitable weaknesses of the Overseas Chinese * whether Overseas Chinese management practices will spread in the same way as Japanese management did * whether Western management technologies will find themselves outclassed. A feature of the book is the exclusive, in-depth interviews with the New Asian Emperors since most of them avoid the press and little is known of them.

Readership for the New Asian Emperors includes managers of companies in, or considering entering, the Asia Pacific; the Overseas Chinese; managers involved in or studying strategic planning techniques; strategic planning academics; and businessmen who compete in their home markets against the growing number of increasingly successful Overseas Chinese multinationals, such as Acer Computers, Creative Technology, Shangri-la Hotels, Formosa Plastics or Singapore Airlines, just to name a few.

Much has been written about the rise of the Asian economies in recent decades, and their coming economic dominance in the next century. The New Asian Emperors shows how and why overseas Chinese companies are achieving dominance in the Asia Pacific. In the wake of the Asian Currency crisis, this book takes a fresh look at the role of the overseas Chinese as they continue to create some of Asia's most wealthy and successful companies.

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Editorial Reviews

Bruce W. Stening
The Overseas Chinese are among the most important groups of entrepreneurs in human history. Their contributions in the forthcoming economic reconstruction of much of East Asia will necessarily be immense. The New Asian Emperors provides a concise, highly readable and insightful analysis of why they are so critical to the future of the region and how their contributions are likely to be made.

This book should be core reading for anyone doing business in Asia at this crucial time. (Bruce W. Stening, Professor and Executive Director, Australia Asia Management Centre, The Australian National University)

The biggest effect of the Internet on the local business culture] would be to fill South-East Asia’s “informational black hole”, a phrase coined by George and Usha Haley and Chin Tiong Tan in an important study of overseas Chinese tycoons, New Asian Emperors (Butterworth-Heinemann, 1998). Developed economies are awash with public data to be crunched and pored over by analysts and market researchers. South-East Asia, by contrast, is conspicuously devoid of public information. That makes it hard for foreigners to do business there, but suits local tycoons splendidly. In the absence of public sources, information of any kind becomes private and privileged. It creates opportunities without risk. That is why the “bamboo network” of whispers and winks has proved so successful in the past.

Finding public information about the lack of public information is tricky, but Mr Haley and his colleagues had a good try. They used articles written about business in the region as a proxy, and found that in the late 1980s, when foreign investors were getting interested, Asian business received only 5% of the coverage of American business. In the early 1990s, as the tigers became more fashionable, coverage of Asian business went up, but not by much; and, surprisingly, when the tiger bubble was at its biggest, the number of articles declined. What little coverage there was, moreover, was mostly of tiny but developed Singapore.

Hermawan Kartajaya
In the new Asia, especially after the crisis, there will be more and more Overseas Chinese marketers. This book is very important for those who want to deal with them successfully in the true market-based global economy. (Hermawan Kartajaya, President, Asia Pacific Marketing Federation)
Ho Kwon-Ping
This book is very timely as it examines in a serious but readable manner both the strengths and weaknesses of the Overseas Chinese business community, and provides a framework for understanding how this vibrant community will resurrect itself from the current crisis.

Most books on the the Overseas Chinese business community have veered between extremes: either gushing with adulation, or portraying them as a semi-conspiracy. This book takes a balanced and holistic view, and weaves in the ethical and cultural traits of the Overseas Chinese with their management practices. (Ho Kwon-Ping, President, Wah Chang Group, Owner of Banyan Tree Resorts and Chairman, Singapore Institute of Management)

Ingo Walter
The Overseas Chinese represent what is arguably one of the most important economic and financial groups in the world, whose actions in the Pacific Rim and in other parts of the world have had profound effects on economic development, financial stability and instability, and the evolution of a wide range of industries in a global economic context. They also represent what is often a controversial economic and political force in countries dominated by other ethnic groups. This book provides a thoroughly authoritative and balanced assessment of the Overseas Chinese in terms of their roots, the role of family structures, management practices, and approaches to dealing with the Overseas Chinese business groups-which themselves will have to evolve rapidly in the years ahead if they are to succeed as true multinational enterprises. (Ingo Walter, Charles Simon Professor of Applied Financial Economics, Sydney Homer Director of the NYU Salomon Center, and Professor of International Business, Economics and Finance, Stern School of Business, New York University & Swiss Bank Corporation Professor of International Management, INSEAD)
Philip Kotler
Westerners have long assumed that there is one right way to organize and conduct large-scale business, on a foundation of rationality, individuality, and impersonality. This excellent treatise on the business philosophies and practices of the powerful the Overseas Chinese cannot fail to open Western minds to whole new ways of business thinking. Finally, a book to help Western business leaders understand the business philosophies and practices of the Overseas Chinese. Many practices of multinationals need to be altered if they are to compete with, or work with, the Overseas Chinese. This book is a must reading for any business that wants to succeed in Asia. The authors have presented a masterly picture of how business is done by the Overseas Chinese. (Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, J. L. Kellogg Graduate School of Management, Northwestern University)
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Product Details

  • ISBN-13: 9780470823347
  • Publisher: Wiley
  • Publication date: 6/29/2009
  • Edition description: Revised
  • Edition number: 1
  • Pages: 250
  • Product dimensions: 6.00 (w) x 8.90 (h) x 1.00 (d)

Meet the Author

George T. Haley (PhD, University of Texas at Austin) is Professor of Marketing, University of New Haven and Founding Director, Center for International Industry Competitiveness. He has been faculty at ITESM-Monterrey (Mexico), National University of Singapore, Queensland University of Technology (Aus.), DePaul, Fordham, and Baruch College. He has presented seminars to managers/policymakers on four continents, including for the National Intelligence Council, and the United States International Trade Commission and testified before the US-China Economic and Security Review Commission. He has over 100 articles, presentations and books including The Chinese Tao of Business. He consults with several multinational companies and governments in Asia, Australia, Latin America and the USA and serves on the Boards of Directors of listed companies, manufacturing organizations and government agencies.

Usha C. V. Haley (PhD, New York University) is Asia Programs Fellow, Ash Institute for Democratic Governance and Innovation, Harvard Kennedy School, Harvard University and Research Associate at the Economic Policy Institute in Washington, DC. She has been Professor at the University of New Haven and prior at University of Tennessee-Knoxville, New Jersey Institute of Technology, Australian National University, National University of Singapore and ITESM-Monterrey, Mexico. She has more than 150 publications, presentations and books including Multinational Corporations in Political Environments and The Chinese Tao of Business. She has testified before the Congressionally mandated US-China Economic and Security Review Commission and the Committee on Ways and Means, and presented before the US International Trade Commission. She serves on several corporate and government boards.

Chin Tiong Tan (PhD, Pennsylvania State University) is the Deputy President of Singapore Management University. He was a founding member of SMU and was its Provost from 1999 to 2008. He is active in management development and consulting. He designed and taught in many executive programs around the world, and is a regular speaker in the US, Europe, Australia, New Zealand, Asia and South Africa. He was the Academic Advisor to Singapore Airline's Management Development Centre for more than 15 years. He is on the Boards of Directors of several listed companies and served as strategic and business advisor to many organizations. He is the co-author of Marketing Management: An Asian Perspective, 5th Edition, 2009, Prentice Hall (with Philip Kotler).

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Table of Contents

About the authors
Pt. 1 The Foundations of Understanding 1
1 An introduction 3
2 Confucianism +: the philosophical and cultural roots of the Overseas Chinese 28
3 The Overseas Chinese Today: not the family business, but the family as a business 50
Pt. 2 The Foundations of Analysis 71
4 Introduction to an Informational Void: the black hole of Southeast Asia 73
5 Concepts of Strategic Management 104
Pt. 3 The Implications for Business 127
6 Competitive Implications of the Overseas Chinese: doing business with the New Asian Emperors 129
Bibliography 156
Appendix A: category names 161
Index 162
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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Posted June 5, 2009

    Excellent book on SE Asian business

    I bought this book because of it was mentioned as a resource in Business Week's June 8 2009 article on the Asian comeback from the global crisis. I agree. The book does help to explain how business works in Southeast Asia and why so many foreign companies fail there. The authors spoke to senior managers and heads of Overseas Chinese companies about their strategies, styles and relationships, especially with governments. The Chinese family businesses contol most of the busines in Southeast Asia and have a unique style of operation, Most inrteresting was how so little has changed since the Asian Financial crisis about a decade ago. The authors have an easy and accessible style, even when dealing with complex matters. The book is both timely and provocative as it raises questions on how business can be changed and whether it should.

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