New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods

Overview

Supercharge the way you build business relationships—online and off!

Business success is all about connections, relationships, and networks! In New Business Networking , Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the ...

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New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods

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Overview

Supercharge the way you build business relationships—online and off!

Business success is all about connections, relationships, and networks! In New Business Networking , Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally…great ways to meet your Twitter connections “in real life”…new ways to build your network before you need it, and make the most of it when you need it!

• Identify, research, and actually reach your best potential connections
• Create a personal landing page that builds relationships
• Grow a thriving LinkedIn network you can count on for years to come
• Use third-party services to supercharge the value of your Twitter feed
• Encourage people to engage more deeply with you on Facebook
• Make powerful new connections through Google+ and Google Hangouts
• Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble
• Organize in-person events that work—and find sponsors to pay for them
• Listen and converse better, and remember more of what you hear
• Avoid oversharing and other social media faux pas
• Transform your business card into a powerful agent on your behalf
• Nurture and deepen the relationships you’ve worked so hard to create

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Product Details

  • ISBN-13: 9780789750983
  • Publisher: Que
  • Publication date: 5/30/2013
  • Series: Que Biz-Tech Series
  • Edition number: 1
  • Pages: 224
  • Sales rank: 548,527
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.50 (d)

Meet the Author

Dave Delaney is a recognized leader, consultant, and speaker on digital marketing, social media strategy, and business networking.

Delaney began his career in marketing, promotions, and publicity in Toronto, Ontario, Canada working in performing arts publicity and marketing, newspaper promotions, and broadcast television marketing. In Nashville, Tennessee, his career switched to technology-focused companies where he managed digital marketing efforts focusing on social media strategy and execution.

He hosted one of the first parenting podcasts from 2005[nd]2008, and he has been blogging for nearly a decade.

Dave co-founded two annual unconferences, PodCamp Nashville and BarCamp Nashville. He has also launched two monthly networking events, Nashcocktail and Geek Breakfast. The latter now has chapters across the United States, Canada, South Africa, and Australia.

In July 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow. Dave Delaney has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean, and Mashable.

Delaney frequently speaks at private events, functions, and public conferences. Engagements include South by Southwest Interactive, Social Media Club Nashville, American Marketing Association Nashville, Interlogix Partners Conference, Killer Tribes, Explore, PodCamp Toronto, BarCamp Nashville, and PodCamp Nashville.

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Table of Contents

Chapter 1 Do Your Homework 1
Job Tips 4
Research People 5
Rapportive 7
Events and Conferences 8
Chapter 2 It Starts with a Coffee 17
Cold-Calling 18
The Coffee 20
The Meeting 21
Follow-Up 22
Laid Off and Networking 23
The New Kid in Town 24
Chapter 3 Your Home on the Web Needs More Than a Welcome Mat 29
About.me 30
Flavors.me 32
Blogging 33
Tumblr 34
Blogger 34
WordPress 35
Editorial Calendar 37
Commenting 38
Livefyre 38
IntenseDebate 38
Disqus 39
Blogger Tips 40
Know Why 40
Know Your Audience 40
Stick to Your Schedule 41
Encourage Conversation 41
Consider Moderation 41
Be Yourself 42
Use Social Sharing 43
A Picture Tells a Thousand Words 43
Increase Traffic with Search Engine Optimization 44
Chapter 4 Grow Your Network Before You Need It: LinkedIn 47
Creating Your Profile 48
Using Google’s Contextual Targeting Tool 49
There’s an App for That 50
Start Connecting 52
Requesting Connections 54
Promoting Your Profile 54
Taking Advantage of Endorsements 55
Adding Recommendations 55
Writing Recommendations 56
Sharing Great Content 57
Joining Groups 57
Creating a LinkedIn Group 58
Setting Rules 59
Seeing Who’s Been Snooping on You 60
Basic Profile Analytics 61
Additional Information 61
Advanced Search 62
Looking for Work? 62
Creating Partnerships for Your Company 63
LinkedIn Company Pages 64
Generating Leads for Your Company 66
Backing Up 67
LinkedIn Signal 67
LinkedIn Connection Update 68
Grow Your Network Before You Need It 69
Chapter 5 Building a Network, 140 Characters at a Time: Twitter 71
Background 72
The Basics 72
Types of Tweets 73
Inspirational 73
Informative 73
Advocating 74
Entertaining 75
Brevity and Direct Messages 75
Retweets 76
Hat Tips 76
Goals 76
Finding Interesting People 77
Calvin Lee @mayhemstudios 77
Be Careful, Be Healthy 78
Twitter Is a Cocktail Party 79
Keep Self-Promotion to a Minimum 79
Introduce People You Admire to One Another 79
Make Quality Small Talk 80
Find the People You Have Things in Common With 80
Listen Carefully 80
Follow Up 80
Creating and Following Lists 81
Advanced Search 82
Gary Vaynerchuck @garyvee 83
Hashtags and Twitter Chats 84
Twitter Tools 87
HootSuite 87
Commun.it 87
Buffer 87
Bit.ly 88
Tweet Grader 88
Twitter Counter 88
Tweetbot 89
Plume 89
Tweet-Ups 89
Twitter for Business 90
Connecting from a 1972 VW Bus 91
Think Before You Tweet 92
Think Before You Let Others Tweet for You 92
Say Hello 93
Chapter 6 One Billion People Can’t Be Wrong: Facebook 95
Your Profile 96
What Your About Section Tells Me 97
What Are You Sharing? 97
Friend Requests 97
Don’t Abuse Your Friends 99
Privacy Settings and Tips 99
Liking Brands 100
Interest Lists 101
Smart Lists 101
Company Smart Lists 102
Groups 102
Creating a Group 103
Secret 103
Closed 103
Open 103
Happy Birthday! 104
Follow 105
Photos Albums 105
Growing Your Network 105
Networking Apps 106
Facebook for Business 107
Facebook Pages 108
Creating a Facebook Page 109
Follow the Rules 110
Facebook Page Tips 110
Facebook Insights 111
Page Posts 112
Facebook EdgeRank 112
Facebook Ads 113
Promoted Posts 113
Apps for Your Page 114
Grow Your Network Using Facebook 115
Chapter 7 Still Growing and One to Watch: Google+ 117
Is Google+ for You? 118
Getting Started 119
Circles 120
Overbearing by Oversharing 122
Hangouts 122
Hangouts On Air 124
Communities 125
Google+ Pages 127
Google: The World’s Largest Search Engine 127
Google+ Local 128
Give Google+ a Try 129
Chapter 8 Content Is the Glue That Binds Us Together 131
Rolling and Shooting: Content Through Video and Photography 132
Instagram 133
How Do You Network on Instagram? 134
Flickr 135
Creative Commons 136
YouTube 137
Not Everyone Can Be a YouTube Celebrity 137
YouTube for Business 139
McDonalds Canada “Our Food. Your Questions.” 139
Network with the People Around You: Foursquare 140
Location, Location, Location: Yelp 142
Pinterest 142
Pinterest for Business 143
StumbleUpon 145
SlideShare 146
Slideshare for Business 147
Podcasting 147
Creating Your Own Podcast 149
Networking with Your Podcast 150
Content Is the Glue 151
Chapter 9 If You Build It, They Will Come: Organizing Events 155
Organizing BarCamp Nashville 156
Your Event Site 157
Event Size 158
Determining Budget 158
Soliciting Sponsors 158
Showing Value to Sponsors 159
Promoting Your Event 159
Location Selection 160
Organizing PodCamp Nashville 161
Local Events and Mixers 162
Geek Breakfast 162
Nashcocktail 163
Doing Some Good 165
Organizing Meetups for Business Networking 166
Serving as the Connector 167
Organizing Paid Conferences 167
Getting Started 168
Chapter 10 Listen Better. Remember More. 169
L.I.S.T.E.N. 170
Look Interested; Get Interested 171
Involve Yourself by Responding 172
Stay on Target 173
Test Your Understanding 174
Evaluate the Message 175
Neutralize the Feelings 176
Remember Names 177
Remember Faces 178
Refer to Smart Phones and Social Networks 180
Gain Trust, Respect, and Knowledge 180
Chapter 11 Business Cards That Rock and When to Use Them 183
Rules of Engagement 184
Importance of Knowing Your Audience 185
One Card to Rule Them All 186
A Card for the Occasion 187
Effective Design 188
Personal Photos on Cards 189
QR Codes 190
NFC Chips 191
Apps to the Rescue 192
CardMunch by LinkedIn 192
Hello by Evernote 193
Bump 193
Voice Recorder 193
Alternatives if You Don’t Use a Smart Phone 194
Follow-Up 194
Personal Style 194
Chapter 12 We Live and Die by Our Database 197
Size Doesn’t Matter 198
Caring For and Nurturing Your Database 198
Software Suggestions 199
Nimble 199
WriteThat.Name 200
Gmail and Outlook 200
Boomerang 200
LinkedIn 201
Choose What Works for You 201
Protecting Your Database 201
Backing Up 202
Backing Up Facebook 202
Backing Up Twitter Tweets 203
Backing Up LinkedIn 203
Creating Email Newsletters 204
Checking Back, Checking In 204
Change Is Guaranteed 205
Chapter 13 Strong Relationships Lead to Success 207
Meeting in Real Life 209
They Will Use the Web to Learn About You 210
Networking for Introverts 211
Rekindling Conversations 212
What You Should Do Now 213
Index 215
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