The New Business Road Test: What Entrepreneurs and Executives Should Do before Writing a Business Plan / Edition 1

The New Business Road Test: What Entrepreneurs and Executives Should Do before Writing a Business Plan / Edition 1

by John Mullins
     
 

Whether you're an entrepreneur starting your own business or an executive developing a new product or service for your company, before you even think about writing a business plan, make sure you've checked out the fundamentals. Give your new business a fighting chance.See more details below

Overview

Whether you're an entrepreneur starting your own business or an executive developing a new product or service for your company, before you even think about writing a business plan, make sure you've checked out the fundamentals. Give your new business a fighting chance.

Product Details

ISBN-13:
9780273663560
Publisher:
FT Press
Publication date:
09/28/2004
Series:
Financial Times Series
Edition description:
Older Edition
Pages:
288
Product dimensions:
6.14(w) x 9.18(h) x 0.57(d)

Table of Contents

Why read this book?
Acknowledgments
1My opportunity: why will or won't this work?1
2Will the fish bite?25
3Is this a good market?49
4Is this a good industry?73
5How long will your advantage last?97
6What drives your entrepreneurial dream?121
7Can you and your team execute?139
8Your connections matter: which matter most?163
9Putting the seven domains to work179
10What to do before you write your business plan197
App. 1Research methodology215
App. 2Market analysis worksheet217
App. 3Industry analysis checklist220
App. 4Do-it-yourself marketing research for your new business road test228
App. 5Evidence-based forecasting240
Notes251
Index263

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