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New Challenges to International Marketing
     

New Challenges to International Marketing

by Rudolf R. Sinkovics
 

ISBN-10: 1848554680

ISBN-13: 9781848554689

Pub. Date: 02/02/2009

Publisher: Emerald Group Publishing Limited

One of Greek mythology's most notorious monsters, Medusa, was so horrible that looking at her turned people to stone. But she wasn't always hideous. Medusa was born the beautiful daughter of two gods. A victim of Poseidon's whim, she incurred the wrath of the goddess Athena, who punished her by turning her into a monster. Then Athena doomed her to die at the hands of

Overview

One of Greek mythology's most notorious monsters, Medusa, was so horrible that looking at her turned people to stone. But she wasn't always hideous. Medusa was born the beautiful daughter of two gods. A victim of Poseidon's whim, she incurred the wrath of the goddess Athena, who punished her by turning her into a monster. Then Athena doomed her to die at the hands of the hero Perseus. Even though Medusa is a minor character in the Greek stories, she has captured people's imaginations for thousands of years. On the surface her story is a cautionary tale about the dangers of vanity and pride. Looking closer, the story reveals intriguing glimpses into ancient Greek culture and the role women played in society.

Product Details

ISBN-13:
9781848554689
Publisher:
Emerald Group Publishing Limited
Publication date:
02/02/2009
Series:
Advances in International Marketing Series
Pages:
418
Product dimensions:
6.14(w) x 9.21(h) x 0.94(d)

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