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Examines the relationships between nonprofit organizations and donors. Outlines important steps needed in order to develop successful giving-receiving or gift relationships. Provides a framework for donors to determine comfort levels of giving and illustrates how tax changes influence giving. Proposes a meaningful-action paradigm to better understand why donors give, providing a useful guide for fundraising practice and research. Concludes with a challenge to donors to move from a "checkbook philanthropy" to a "citizenship philanthropy."
This is the 29th issue of the Jossey-Bass series New Directions for Philanthropic Fundraising.
|1||The material horizons of philanthropy: New directions for money and motives||5|
|2||The spiritual horizons of philanthropy: New directions for money and motives||17|
|3||Financial and psychological determinants of donors' capacity to give||33|
|4||One more time: How do you motivate donors?||51|
|5||The new rules for engaging donors of color: Giving in the twenty-first century||69|
|6||The public and private persona of philanthropy: The donor challenge||81|