BN.com Gift Guide

New Directions in Public Opinion

Paperback (Print)
Buy New
Buy New from BN.com
$57.75
Used and New from Other Sellers
Used and New from Other Sellers
from $57.78
Usually ships in 1-2 business days
(Save 3%)
Other sellers (Paperback)
  • All (4) from $57.78   
  • New (2) from $57.78   
  • Used (2) from $83.78   

Overview

The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study of public opinion can seem confusing and incoherent to undergraduates. To engage undergraduate students in this area, a new type of textbook is required.

New Directions in Public Opinion brings together leading scholars to provide an accessible and coherent overview of the current state of the field of public opinion. Each chapter provides a general overview of topics that are at the cutting edge of study as well as well-established cornerstones of the field. Suitable for use as a main textbook or in tandem with a lengthier survey, it comprehensively covers the topics of public opinion research and pushes students further to explore critical topics in contemporary politics.

Read More Show Less

Editorial Reviews

From the Publisher
"New Directions in Public Opinion is an amazing collection that will inform students of the history, evolution, and state of the art in public opinion research. It will undoubtedly become a classic text educating the next generation of students."
Jamie Druckman, Northwestern University

"Berinsky and his contributors have done an amazing job! New Directions in Public Opinion has no peer when it comes to combining cutting-edge research with a broad overview of public opinion scholarship. Students will like the book for its fresh approach for examining the role of citizenship; their professors will love it even more for its analytical approach to the study of politics."
Scott McClurg, Southern Illinois University

"Berinsky’s new edited volume on public opinion hits all the right notes. He has enlisted many of the top scholars in the field to write accessibly about enduring controversies and emerging issues. This book will be a remarkable resource for students and public opinion experts for many years to come. I know I will assign it for my classes."
Vincent L. Hutchings, University of Michigan

"This is a much needed resource for professors seeking to expose their students to cutting-edge research covering the diversity of the field of public opinion in a clear and insightful way that does not short-change recent innovation. The well crafted pairing of topical overviews with discussions of recent research and ongoing debates is both accessible and engaging."
Erika Franklin Fowler, Wesleyan University

"New Directions in Public Opinion promises to be required reading for students and analysts of public opinion alike. Berinsky has assembled a first-rate team of scholars, who provide intellectual coherence to a field which has become chaotic and fragmented in recent years. This work is likely to become a standard source in the area of mass politics in the United States."
Ted G. Jelen, University of Nevada, Las Vegas

"Bringing together leading experts in the field, this book presents an excellent overview of the most important topics in public opinion. Bridging the gap between textbook and reader, Berinsky’s book will help students efficiently navigate the vast world of public opinion research."
Dana Wittmer, Ohio State University

"New Directions in Public Opinion represents an innovative approach for an undergraduate text. Specifically, it will help students understand public opinion by introducing them to cutting-edge research by leading scholars in an accessible manner."
Heather Ondercin, Louisiana State University

Read More Show Less

Product Details

  • ISBN-13: 9780415885294
  • Publisher: Taylor & Francis
  • Publication date: 9/13/2011
  • Series: New Directions in American Politics Series
  • Edition description: New Edition
  • Pages: 336
  • Sales rank: 1,153,412
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Adam J. Berinsky is Professor of Political Science at Massachusetts Institute of Technology and director of the MIT Political Experiments Research Lab. He has received numerous awards for his research.

Read More Show Less

Table of Contents

Introduction Adam Berinsky Part 1: The Meaning and Measurement of Public Opinion Chapter One: The History and Meaning of Public Opinion Susan Herbst Chapter Two: The Practice of Survey Research: Changes and Challenges D. Sunshine Hillygus Chapter Three: Two-thirds full? Citizen Competence and Democratic Governance Martin Gilens Part 2: Foundations of Political Preferences Chapter Four: Ideology and Public Opinion Christopher M. Federico Chapter Five: Partisanship and Polarization Marc Hetherington Chapter Six: Race and the Group Bases of Public Opinion Jane Junn, Tali Mendelberg and Erica Czaja Chapter Seven: Categorical Politics: Gender, Race, and Public Opinion
Nancy Burns and Donald Kinder Chapter Eight: A Jump to the Right, A Step to the Left: Religion and Public Opinion David E. Campbell, Geoffrey C. Layman and John C. Green Chapter Nine: The Emotional Foundations of Democratic Citizenship Ted Brader Chapter Ten: Personality and Public Opinion Jeffery J. Mondak and Matthew V. Hibbing Part 3: The Public and Society Chapter Eleven: Campaigns and Elections John Sides and Jake Haselswerdt Chapter Twelve: Media and Politics Matthew Baum Chapter Thirteen: Public Opinion and Public Policy Andrea Louise Campbell Conclusion: Assessing Continuity and Change David O. Sears

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)