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Mourdoukoutas New Emerging Japanese Economy documents the rise of the old Japan economy, identifies the reasons and their domestic and international effects, then charts Japan's rapid decline, and the effects that this largely unexpected event had on the conduct of business globally. But now the signs point to Japan's economic recovery - and the importance of this cannot be overestimated. Not only will it provide benefits to the Japanese people, these same benefits will extend to Japan's trading partners worldwide. The result will be new opportunities, but new challenges as well for unwary foreign management. Mourdoukoutas analyzes the Japanese economy, from rise to fall to rise again, and relates his findings, analyses, and interpretations directly to the conduct of world trade, not only between Japan and the U.S. but with other partners as well. In doing so he makes it possible for corporate management at the highest levels to determine for itself what its strategic response should be - how to select, create, and sell innovative goods and services, and how to design new business methods to maximize gains and guard against losses. The result is a rigorously pragmatic, readable guide for international business people in various capacities and at the highest corporate levels, as well as a challenging, provocative analysis for individuals interested in business management and world trade.
1. Introduction I. THE FADING OLD ECONOMY 2. Economic Dualism 3. Government Activism 4. Economic Frictions 5. The Bubble and its Burst II. THE EMERGING NEW ECONOMY 6. Competition and Deregulation 7. Corporate Restructuring 8. Opportunities for Foreign Business III. STRATEGIES FOR FOREIGN BUSINESS 9. Adapt to the Japanese Business Conditions 10. Develop New Products 11. Promote Products Aggressively 12. Summary and Conclusions