New Forms of Consumption: Consumers, Culture, and Commodification

New Forms of Consumption: Consumers, Culture, and Commodification

by Mark Gottdiener
     
 

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Consumption as a field of cultural studies overlaps with theories of postmodernism, the social construction of self, commodification in late capitalism, and the role of mass media in daily life. New forms of consumption such as those facilitated by cyberspace, themed environments, the commodification of sex, and the increasing role of leisure in society all play new

Overview

Consumption as a field of cultural studies overlaps with theories of postmodernism, the social construction of self, commodification in late capitalism, and the role of mass media in daily life. New forms of consumption such as those facilitated by cyberspace, themed environments, the commodification of sex, and the increasing role of leisure in society all play new and interesting roles in daily life that combine consumerism with the most contemporary social forms.

This collection of essays examines the recent ways in which consumerism has been approached by cultural studies with special emphasis given to these and other newly emerging topics. The book is divided into three parts. The first part provides a theoretical overview of consumption studies dealing with classical and more contemporary approaches in light of the debate between advocates and critics of postmodernism. In this section there are papers on McDonaldization, tourism and cultural studies, and the Theory of Shopping. The second part emphasizes empirical studies of the commodification process. Papers address the transformation of women's bodies and the mass commodification of milk, the creation of the toddler as a subject and the commodification of childhood, the commodification of sports, and the commodification of rock music. The third section of the book explores new forms of consumption on a more detailed and concentrated level. Papers in this section include the rise of sex tourism as a global industry, the commodification of the sacred, and the emergence of new consumer spaces in the city. An introduction by the editor delineates the advantages of his approach to new forms of consumption based squarely in the emerging issues of cultural studies, debates transcending postmodernism, and the society of the spectacle.

Editorial Reviews

Social Forces
There is easily a large enough range here to ensure that students have a different topic to engage with interestingly each week of the semester.
Douglas Kellner
New Forms of Consumption engages the explosion of commodities and consumerism in the present era. Mark Gottdiener provides an excellent overview of classical and contemporary perspectives on consumption while his contributors provide an array of theoretical approaches and case studies that illuminate fields of consumption from McDonald's to mass tourism to sports, rock culture, and shopping.

Product Details

ISBN-13:
9781461640356
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
11/01/2000
Series:
Postmodern Social Futures
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
320
File size:
3 MB

What People are saying about this

Douglas Kellner
Douglas Kellner University of California, Los Angeles
New Forms of Consumption engages the explosion of commodities and consumerism in the present era. Mark Gottdiener provides an excellent overview of classical and contemporary perspectives on consumption while his contributors provide an array of theoretical approaches and case studies that illuminate fields of consumption from McDonald's to mass tourism to sports, rock culture, and shopping.

Meet the Author

Mark Gottdiener is professor of sociology at the State University of New York, Buffalo.

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