The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company / Edition 1

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Overview

Set the "Gold Standard" for your industry.

  • Define and Refine
  • Empower Through Trust
  • It's Not About You
  • Deliver 'Wow!'
  • Leave a Lasting Footprint

"Required reading for anyone who wants to learn how to create passionate employees and customers!" —Ken Blanchard, co-author of The One Minute Manager and The One Minute Entrepreneur

“The Ritz Carlton is the best hotel chain in the world because of the unique experience it offers. This book shows you how to install the same customer-focused attitude toward service that makes a world leader." —Brian Tracy, author of The Way to Wealth

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Product Details

  • ISBN-13: 9780071548335
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 6/29/2008
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 224
  • Sales rank: 57,258
  • Product dimensions: 5.60 (w) x 8.60 (h) x 1.20 (d)

Meet the Author

Joseph A. Michelli, Ph.D., is an internationally

sought-after speaker and business consultant whose

clients include Bridgestone Firestone, Nokia, The

Hartford Insurance Group, and UCLA Health

System. The author of the bestselling The Starbucks

Experience, he has appeared on The Glenn Beck Show and CNBC’s On the Money.

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Table of Contents


Foreword   Simon F. Cooper     ix
Acknowledgments     xiii
The Ritz-Carlton Experience     1
Define and Refine
Set the Foundation: Communicating Core Identity and Culture     19
Be Relevant     44
Empower through Trust
Select-Don't Hire     73
It's a Matter of Trust     94
It's Not about You
Build a Business Focused on Others     119
Support Frontline Empathy     146
Deliver Wow!
Wow: The Ultimate Guest Experience     165
Turn Wow into Action     187
Leave a Lasting Footprint
Aspire, Achieve, Teach     207
Sustainability and Stewardship     228
Conclusion: A Lasting Impression     256
Notes     265
Sources     273
Index     277
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Sort by: Showing all of 16 Customer Reviews
  • Posted February 20, 2010

    more from this reviewer

    I Also Recommend:

    Detailed and well-written company biography.

    "The New Gold Standard" is a detailed book by consultant Joseph Michelli and the official Ritz-Carlton/Marriott ownership. Full of thorough and well presented information--hence the 5 star rating I gave it. Focuses on the Ritz-Carlton itself, issues of internal change and consistency since the recent takeover by Marriott from the original team. Quite an excellent case study, and a defining book in both the hotel management and company biography genres since its publication a few years ago.

    One comment here: There's now a more recent book I enjoyed that directly applies Ritz methods to businesses in all fields; I suggest picking this one up as well: "Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization" by Leonardo Inghilleri, Micah Solomon & Horst Schulze. "Exceptional Service, Exceptional Profit" is the first book written directly with the involvement of Horst Schulze, the formidable founding President/COO of The Ritz-Carlton (Schulze is the gent who won the two Baldrige awards and coined the philosophy "We are Ladies and Gentlemen serving Ladies and Gentlemen)." This new book uses The Ritz as its starting point, then methodically shows how to apply these techniques to your own business. This new book is not confined to issues of hotel management and, I thought, was a great read.

    6 out of 6 people found this review helpful.

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  • Posted February 24, 2009

    more from this reviewer

    Okay but not what I was expecting

    I purchased this book with the expectation of drawing on lessons of the legendary customer service of the Ritz Carlton. There were parts of the book, such as the examples of above and beyond service, that I found enthralling. Other parts of the book seemed repetitive and less than engaging. I would recommend it to someone working in the hospitality or retail industry but not to someone who is looking to apply it more broadly to other professions. I do have a much greater appreciation now for Ritz-Carlton as a company after reading the book.

    2 out of 3 people found this review helpful.

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  • Posted March 25, 2010

    more from this reviewer

    IBM Competitive Edge Book Club Selects Book in Q3 2008

    The IBM Competitive Edge Book Club is open to all Sales professionals at IBM. "The New Gold Standard" was our Q3 2008 book club selection. Overall feedback from the members was good. In the feedback from the members, we ask them the question - "What will you do differently in your job since your study of this book?" Some of the replies directly from the members included:

    - "I will try to apply the concepts around exceptional customer service. Delivering 'wow' means extending our thought process beyond delivering just what is the basics and looking to over-deliver to our clients every day."

    - "Focus on instilling and maintaining a service culture within my organization"

    - "IBM has its own "ladies and gentlemen" - particularly pertaining to "dedicated to our client's success". What we can do better is help each other reinforce this with our local teams on a daily basis."

    - "The book has given me good ideas for how to take customer service to the next level in our business. Some of the concepts and ideas in the book will help me when dealing with, or, selling to customers."

    - "I think the book applies itself very well to anyone that deals with customers."

    Thank you to Dr. Joseph Michelli for being apart of the IBM Competitive Edge Book Club experience and for writing a book that is interesting to read. The book drives home the importance of providing great customer service while balancing and recognizing those internally that create that experience for your clients/ customers.

    Best Regards,
    Brien Convery
    IBM Global Workforce Partner and Competitive Edge Book Club Leader

    1 out of 6 people found this review helpful.

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  • Posted June 1, 2009

    more from this reviewer

    An inside look at the Ritz-Carlton

    Even if you've never stayed at a luxurious Ritz-Carlton hotel, you are likely to know of the hospitality chain's sterling reputation. Few companies enjoy such powerful brand recognition; after all, the word "ritzy" has become part of the English vocabulary. Incredibly, no one ever wrote a corporate biography about The Ritz-Carlton, and its secrets of success and service, until Joseph A. Michelli took on this project. He details the five principles Ritz-Carlton employees follow to create a memorable, or "wow," customer experience. He shows how the company's leaders teach the "Ladies and Gentlemen" on its staff to live its mission and precepts. Michelli uses quotes and examples to illustrate every point (and is still supporting his position long after the reader's neck is sore from nodding in agreement). Yes, it really is all that. getAbstract believes this book offers any businessperson a valuable case study in excellence and service.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted July 19, 2008

    Powerful Lessons for a World Leader

    Dr Michelli captures the essence of what makes the Ritz-Carlton a provider of service excellence and product quality. A strongly recommended addition to the business literature.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted May 2, 2010

    cool book

    cool book

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