New Graphic Design School / Edition 3

New Graphic Design School / Edition 3

by David Dabner, Alan Swann
     
 

A carefully structured self-teaching guide, this completely updated edition of Graphic Design School provides current information on computer-aided design and the use of software applications in all aspects of design, including the creation of successful corporate logos, advertisements, and magazine design solutions.

Graphic Design School is packed with

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Overview

A carefully structured self-teaching guide, this completely updated edition of Graphic Design School provides current information on computer-aided design and the use of software applications in all aspects of design, including the creation of successful corporate logos, advertisements, and magazine design solutions.

Graphic Design School is packed with practical guidance for graphic designers working in both in print and digital media-from newspapers, magazines, and books, to packaging, advertising, corporate work, and web design.

This interactive guide contains targeted assignments that give the reader tasks and exercises to sharpen their skills, and includes a wealth of full-color illustrations to inspire artistic expression and individual interpretation, as well as professional tips and hints from leading design practitioners.

Throughout, real examples of students work from designing logos and websites to product packaging are highlighted, providing points of reference so you can continually compare your won progress and enhance your potential in what can be a very competitive field. Graphic Design School is a must-buy, all-encompassing guide to this fast-evolving subject.

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Product Details

ISBN-13:
9780471686835
Publisher:
Wiley
Publication date:
11/28/2004
Edition description:
3RD
Pages:
192
Product dimensions:
8.82(w) x 8.84(h) x 0.56(d)

Table of Contents

Introduction.

SECTION 1. THE LANGUAGE OF DESIGN.

Module 1. Fundamentals.

Module 2. Color.

Module 3. Introduction to Typography.

Module 4. Exploring Ideas.

Module 5. Studio Tools.

SECTION 2. PRINCIPLES AND TECHNIQUES.

Module 6. Typography.

Module 7. Layout.

Module 8. From Concept to Vision.

Module 9. Production Issues.

SECTION 3. COMMERCIAL PRACTICES.

Module 10. Editorial Design.

Module 11. Advertising.

Module 12. Corporate Design.

Module 13. Web Design.

Module 14. Packaging Design.

Resources.

Glossary.

Bibliography.

Index.

Credits.

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