The New Handshake: Sales Meets Social Media
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The New Handshake: Sales Meets Social Media

by Joan C. Curtis, Barbara Giamanco
     
 

ISBN-10: 0313382719

ISBN-13: 9780313382710

Pub. Date: 08/31/2010

Publisher: Greenwood Publishing Group, Incorporated

This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.

• Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking

Overview

This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques.

• Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking

• Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior

• Includes ten ways to boost ROI using the "New Handshake" methods

• Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn

• A complete bibliography serves as a handy resource guide

Product Details

ISBN-13:
9780313382710
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
08/31/2010
Pages:
204
Sales rank:
826,134
Product dimensions:
6.20(w) x 9.30(h) x 1.00(d)

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