New Ideas About New Ideas: Insights on Creativity from the World's Leading Innovators

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Overview

New Ideas About New Ideas introduces us to a dynamic, eclectic collection of creators, whose far-out and far-reaching experiments are changing the world. Drawing from interviews with dozens of mavericks such as contemporary artist Jeff Koons, technology oracle Nathan Myrhvold, celebrated physicist Brian Greene, and biotech visionary Henri Termeer, Shira White explores the exhilarating process of generating new ideas and bringing them successfully to fruition. Blending important concepts from the worlds of management, the arts, science, and technology, Shira White reveals profound insights into what makes today's most creative people and organizations tick. You'll meet Corning chairman, ...

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Overview

New Ideas About New Ideas introduces us to a dynamic, eclectic collection of creators, whose far-out and far-reaching experiments are changing the world. Drawing from interviews with dozens of mavericks such as contemporary artist Jeff Koons, technology oracle Nathan Myrhvold, celebrated physicist Brian Greene, and biotech visionary Henri Termeer, Shira White explores the exhilarating process of generating new ideas and bringing them successfully to fruition. Blending important concepts from the worlds of management, the arts, science, and technology, Shira White reveals profound insights into what makes today's most creative people and organizations tick. You'll meet Corning chairman, Roger Ackerman, who led a series of extraordinary corporate transformations; genius architect Frank Gehry, who shocked the world with his earth-shattering Guggenheim Museum in Bilbao; pioneering Progressive Insurance chairman, Peter Lewis, who records his flashes of brilliance while swimming; Satjiv Chahil, who made Palm a household name; and many other innovators. New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.

Editorial Reviews

Baltimore Sun
White brings an unusual perspective to questions about creative thinking.
Carol A. Cooper
White's extremely insightful and very readable book describes the best of creative thinking and innovative pursuits in business today.
More Reviews (14) Fewer Reviews
Dulce Paredes
In New Ideas About New Ideas, White gives us great analogies to see the innovation process in a whole new light.
Martin Pazzani
[A] fresh perspective on innovation in a corporate environment. This is just the kind of thinking we need in these highly competitive and trying times.
Michael L. Williams
White's book presents diverse perspectives on the driving forces behind the most creative companies today.
Michael Wolff
If you are searching for that elusive creative 'edge' where the best ideas are generated, don't miss this book.
Milton Glaser
For all those interested in the mysteries of the creative process, this book is essential reading.
New York Times
Has an inspirational quality...
Rick Levine
New Ideas about New Ideas [provides] eloquent insights into how our heads create the ideas that transform businesses and lives.
Seth Godin
If every businessperson read this book, the increase in our country's productivity would be astonishing.
Stan Davis
[A] wonderfully insightful blend of art and business, music and management, architecture and organization. Definitely fun to read.
Tom Purves
White shares the secrets of successful innovators, providing insight into the impact of creativity and innovation on business success.
Publishers Weekly
Architect Frank Gehry, multimedia artist Laurie Anderson, physicist Brian Greene and Progressive Insurance chairman Peter Lewis are among the luminaries who share their thoughts on creativity in New Ideas About New Ideas: Insights on Creativity from the World's Leading Innovators. Author Shira P. White, a painter and the president of SPWI, a firm consulting on new product development, weaves together dozens of interviews to describe the creative process, from the first glimmering of an idea to practical implementation. Her subjects among them former Enron CEO Jeff Skilling discuss their success and failures in detail, explaining how they cultivate a state of consciousness conducive to fresh ideas. Copyright 2002 Cahners Business Information.
Library Journal
Management consultant White begins by saying that organizations cannot teach employees to be creative. Rather, she says, organizations should seek out employees who are inherently creative. White uses the symbol H3 to represent innovative people who are "hot, hip, and happening." These individuals can look beyond current situations to see new patterns and opportunities. Based on over 100 interviews, her book cites numerous examples of creativity from companies like Capital One, Welch Foods, and Corning and from artistic innovators like composer Philip Glass, architect Frank Gehry, and musician Laurie Anderson. White achieves her goal of presenting an eclectic collection of ideas from H3 individuals and organizations, but her examples can be brief and her unifying themes difficult to pick out. She also says that this book is not intended to explain how to innovate or to describe the creative process something that might have been more useful. Recommended only for large business collections. Lawrence R. Maxted, Gannon Univ. Lib., Erie, PA Copyright 2002 Cahners Business Information.
Booknews
Business consultant White, calling her subjects "H3s" (for "hot, hip, and happening"), presents thoughts about the nature of innovation culled from some 100 interviews with "H3" people in the worlds of business, the arts, and sciences. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Soundview Executive Book Summaries
Succeeding Through Creativity
Innovation is crucial to survival. It has done wonders for businesses like Corning, AOL and Welch's, and for business people like Steve Jobs, Michael Dell and Bill Gates. When new ideas flourish, business grows and new customers arrive for more.

In New Ideas About New Ideas, author, management consultant and artist Shira White writes that new ideas, products and solutions are necessary for prosperity even in a tight economy because: Old ideas aren't working; new ideas lift us back to prosperity; competition is quieter; development costs are lower; cost of entry is lower; and acquisitions and mistakes are often cheaper.

Making Creativity a Priority
New Ideas About New Ideas provides an inside look at the skills of people who make innovation their business.

The first step to creativity is to make it a priority. White's subjects are people who are always thriving for new ideas, and working hard to bring them to life. Creative talent is a precious resource, and organizing, recruiting and rewarding creativity is at the core of putting innovation to work.

Traditional leaders are often at odds with creative leaders; White offers the strategies of seasoned creative professionals to help others make the leap past business as usual. "If creativity resides only in marketing or in R&D or in engineering, for example, but not in the rest of the organization, innovation is next to impossible," she writes. Even if it is possible, she adds, it is not sustainable.

Showcasing the creative ideas of leading-edge organizations and individuals, White offers stories and insights that are inspirational and compelling.Her subjects do not have the same processes, but their thoughts about new ideas are sound, and can often spark better ideas by merely relating their experiences.

Seven Levels of Innovation
White's book comprises seven levels of innovation. These are:

  1. Spark Soup: Where Innovation Begins. Sometimes creativity calls for going against an established system. Although this makes invention difficult, leap innovations often call for creative people to leap into new worlds where an idea spark can catch fire.
  2. Bubbling: New Approaches to Idea Development. Beyond brainstorming and other formal planning processes, successful innovations often come from nonconformists who are obsessed or people who accidentally stumble on new ideas or new uses for old products.
  3. Bargaining with the Future: The Valuation Struggle. Looking at things differently expands the value of ideas. Ideas require education, resources and connections to make them happen. New metrics and factors can help creative people discover the relationship between vision and value.
  4. Going Live: Bringing New Ideas to Life. Bridging the divide between vision and reality is not easy, but working through fears is a process that builds confidence. Embracing risk and uncertainty is the way innovators take their creative sparks to market.
  5. Integrated Circuitry: Mechanisms of Innovation Action. As information technology advances exponentially, so can new ideas about managing and mining valuable innovation assets, such as knowledge and creative ideas. Marketing and funding new ideas must also use this technology.
  6. Rocket Design: Innovating the Organization. Creative people require a framework in which they can improvise. Hip, hot and happening organizations use compelling ideas to order their disorder and manage talent, leadership and work using new structures, strategies and systems.
  7. Making an Apple Pie: Beyond the Organization. When people and companies create better communities, families, friendships and organizations through creative philanthropy, future generations of creative individuals will grow. Infinite passion can allow people to live the lives they imagine, and plant new creative seeds.


Why Soundview Likes This Book
In New Ideas About New Ideas, White offers a wonderful collection of innovators and their ideas to help others put their own creativity into action. She offers useful tools to launch new ideas, businesses, projects, products and programs, or simply the inspiration to tap into unrealized potential. With passion and eloquence, White delivers an insightful combination of many disciplines that demonstrates how the creative spark can ignite a brighter future. Copyright (c) 2002 Soundview Executive Book Summaries

Product Details

  • ISBN-13: 9780738205359
  • Publisher: Basic Books
  • Publication date: 2/18/2002
  • Pages: 352
  • Product dimensions: 5.80 (w) x 8.50 (h) x 1.08 (d)

Table of Contents

Preface
Introduction
Sizzling Spaces: Making Innovation Happen 1
1 Spark Soup: Where Innovation Begins 23
2 Bubbling: New Approaches to Idea Development 51
3 Bargaining with the Future: The Valuation Struggle 93
4 Going Live: Bringing New Ideas to Life 131
5 Integrated Circuitry: Mechanisms of Innovation Action 173
6 Rocket Design: Innovating the Organization 215
7 Making an Apple Pie: Beyond the Organization 267
Featured Organizations and Individual Profiles 297
Notes 311
Credits 317
Index 319
About the Author 334

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