New Ideas about New Ideas: Adventures in Creativity from the World's Leading Innovators

Overview

In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New ...

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Overview

In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.

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Product Details

  • ISBN-13: 9780738207803
  • Publisher: Basic Books
  • Publication date: 12/17/2002
  • Edition description: Reprint
  • Pages: 356
  • Product dimensions: 5.50 (w) x 8.50 (h) x 1.00 (d)

Meet the Author

Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit www.newideasaboutnewideas.com. Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit www.newideasaboutnewideas.com.

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Table of Contents

Preface vi
Introduction: Sizzling Spaces: Making Innovation Happen 1
1 Spark Soup: Where Innovation Begins 23
2 Bubbling: New Approaches to Idea Development 51
3 Bargaining with the Future: The Valuation Struggle 93
4 Going Live: Bringing New Ideas to Life 131
5 Integrated Circuitry: Mechanisms of Innovation Action 173
6 Rocket Design: Innovating the Organization 215
7 Making an Apple Pie: Beyond the Organization 267
Featured Organizations and Individual Profiles 297
Notes 311
Credits 317
Index 319
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