New Ideas about New Ideas: Adventures in Creativity from the World's Leading Innovators

New Ideas about New Ideas: Adventures in Creativity from the World's Leading Innovators

by Shira P. White, G. Patton Wright
     
 

In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new

Overview


In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. Drawing from in-depth interviews with dozens of today's most fascinating people-from architect Frank Gehry to physicist Brian Greene-White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.

Product Details

ISBN-13:
9780738207803
Publisher:
Basic Books
Publication date:
12/17/2002
Edition description:
Reprint
Pages:
356
Product dimensions:
5.50(w) x 8.50(h) x 1.00(d)
Age Range:
18 Years

Meet the Author


Shira P. White is president of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and a lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Visit www.newideasaboutnewideas.com.

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