The New Influencers: A Marketer's Guide to the New Social Media

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Overview

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

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Editorial Reviews

From the Publisher
"Gillin makes a persuasive case for companies' reaching out to bloggers—they are still seeking information, and many are embracing social media." " —The Wall Street Journal"
Fast Company
Offers practical advice for anyone to increase brand presence and capture new audiences in the online space ... Gillin's in-depth analysis, research and insights remain strong and reliable.
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Product Details

  • ISBN-13: 9781884956942
  • Publisher: Linden Publishing
  • Publication date: 5/1/2009
  • Series: Books to Build Your Series
  • Edition description: New Edition
  • Pages: 236
  • Sales rank: 1,503,925
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

Paul Gillin is a social media marketing consultant. He was the founding editor of "Computerworld" and "TechTarget "and has been reporting on the impacts of technology and media for more than 25 years. He lives in Framingham, Massachusetts. Geoffrey A. Moore is the bestselling author of "Dealing with Darwin" and "Living on the Fault Line." He is a cofounder and managing director of TCG Advisors and a venture partner at Mohr Davidow Ventures. He lives in San Francisco.

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