The New Influencers: A Marketer's Guide to the New Social Media
  • The New Influencers: A Marketer's Guide to the New Social Media
  • The New Influencers: A Marketer's Guide to the New Social Media
  • The New Influencers: A Marketer's Guide to the New Social Media
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The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin
     
 

The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillins The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new

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Overview

The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillins The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog

Product Details

ISBN-13:
9781884956942
Publisher:
Linden Publishing
Publication date:
05/01/2009
Series:
Books to Build Your Series
Edition description:
New Edition
Pages:
236
Product dimensions:
6.00(w) x 9.00(h) x 0.80(d)

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