The New Know: Innovation Powered by Analytics

The New Know: Innovation Powered by Analytics

by Thornton May
     
 

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The big contemporary headline-grabbing news today is the aftershock and post-meltdown anguish regarding what senior executives did not know about this fraud or that risk, those employees, that cash flow, their carbon footprint, and, not surprisingly, all those customers.

The next big story, the headlines you and your team will be creating after reading premier IT

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Overview

The big contemporary headline-grabbing news today is the aftershock and post-meltdown anguish regarding what senior executives did not know about this fraud or that risk, those employees, that cash flow, their carbon footprint, and, not surprisingly, all those customers.

The next big story, the headlines you and your team will be creating after reading premier IT communicator and futurist Thornton May's new book, The New Know, will be all about what can be known, what must be known, and, most important, what actions you will take because you know. This is the power of business analytics.

Revealing the analytics community as never before, May builds upon years of fieldwork to bring us a fascinating look at this community, which does important, exciting work affecting every aspect of your organization's life. This is a book about people you should know—and know about.

The first vernacular ethnographic and anthropological study of the analytics community, The New Know provides a map to the universe of analytics and puts the spotlight on the substantive and courageous work analysts do to make your company a better place.

This visionary book covers:

  • What the art, act, and science of knowing really is
  • The professionals at the beating heart of business analytics
  • How the rapid rise in data, the brisk expansion of tools, and maturation of information management processes are changing various vertical markets
  • How analytics creates measurable value
  • How innovation happens in complex organizations today

While data analysis has been used in business since the dawn of the industrial era, number crunching was left largely to the statisticians. Celebrating the tools, processes, people, and practices of business analytics, The New Know reveals how to create information-based competitive advantage.

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Product Details

ISBN-13:
9780470461716
Publisher:
Wiley
Publication date:
09/28/2009
Series:
Wiley and SAS Business Series, #23
Pages:
256
Sales rank:
573,038
Product dimensions:
6.20(w) x 9.10(h) x 1.00(d)

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