The New Managerial Economics / Edition 1

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Overview

Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.

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Product Details

  • ISBN-13: 9780395828359
  • Publisher: Cengage Learning
  • Publication date: 4/1/2003
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 363
  • Product dimensions: 7.90 (w) x 10.10 (h) x 0.80 (d)

Meet the Author

Dr. William Boyes is professor of economics at Arizona State University. He received his Ph.D. in economics from the Claremont Graduate School in 1974. Before joining the Arizona State faculty, he was the Distinguished Visiting Professor of Business at Weber State University; visiting professor at Tsinghua University, Beijing, China and the University of London, London, England, and lectured at ITAM in Mexico City; and was the dean of the College of Business at Cal Poly, San Luis Obispo. Dr. Boyes has also served as chairman of the Economics Department at ASU and has been an economist with Security Pacific National Bank (now Bank of America). He has been a consultant to the White House, the Commerce Department, the Federal Trade Commission, and several private firms. He is the director of the office of economic education at ASU and a member of the Pacific Research Institute's Academic Advisory Board. Dr. Boyes has received many teaching awards, including the Golden Key National Honor Society Outstanding Professor Award at ASU in 1988, the Outstanding Teacher in the MBA Program Award at ASU in 1994, the Outstanding Teacher in the College of Business Award at ASU in 1995, Huizingh Outstanding Honors Professor in 2007, and Outstanding MBA Professor in 2008.

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Table of Contents

Note: Each chapter concludes with a Case Review, a Summary, Key Terms, Exercises, and Chapter Notes. I. Introduction and Foundation 1. Economics and Management Case: Lincoln Electric The Successful Firm Management and Economics 2. Exchange, Efficiency, and Markets Case: Procter & Gamble: New Product Launch Choices Market System Markets and the Law of One Price Chapter 2 Appendix: Optimization 3. Performance Case: The Enron Caper Value Measuring Economic Profit The Relationship Between Economic Profit and Shareholder Value The Practical Effect of a Focus on Economic Profit Chapter 3 Appendix: Calculating Economic Profit II. Seeking Competitive Advantage 4. Demand Case: Knowing the Customer Know Your Customer Elasticity Other Demand Elasticities Chapter 4 Appendix A: Consumer Behavior Chapter 4 Appendix B: Market Research 5. Costs Case: Mrs. Fields' Cookies Costs and Output The Planning Horizon: The Long Run Interpreting Some Business Buzzwords Chapter 5 Appendix: Costs and Production 6. Profit Maximization: Seeking Competitive Advantage Case: Kmart Seeking Competitive Advantage Selling Environments: Market Structures Profit Maximization over Time: Present Value Chapter 6 Appendix: Profit Maximization III. Sustaining Competitive Advantage 7. Creating Barriers to Entry Case: Wal-Mart Sustaining Profit with Size Differentiation Other Strategies to Deter Entry 8. Price Strategies Case: Pricing Chips What Price? More Complexities Interdependencies Among Firms Chapter 8 Appendix: Pricing Problems 9. The New Economy: Technological Change and Innovation Case: Winner-Takes-All What Is the New Economy? Technological Change The Old Versus the New Economy 10. The Firm's Architecture: Organization and Corporate Culture Case: Culture Clashes Organizational Change Vertical Boundaries Horizontal Boundaries Internal Structure Culture 11. Personnel and Compensation Case: Executive Compensation Incentives Matter The Principal-Agent Relationship Relationships Between the Firm and Its Employees Employee Compensation Executive Compensation Chapter 11 Appendix: Productivity and Employee Compensation IV. Analytic Problem-Solving Tools 12. Capital Allocation: Real Options Case: Merck and Medco Intertemporal Decision Making 13. Strategic Behavior: The Theory of Games Case: Unilever and P&G Games Components of the Game Prisoner's Dilemma Revisited V. Looking Outside the Firm 14. Globalization Case: The Automakers and the Yen Exchange-Rate Fluctuations Exchange-Rate Exposure The Global Capital Market 15. Government and Business Case: Microsoft Government Intervention in Business Antitrust Policy Government Regulation VI. Putting It All Together 16. Strategy and Management: The Strategic Audit Case: Edward Jones Brokerage Strategy The Strategic Audit Illustration of a Strategic Audit: Southwest Airlines Summary of the Strategic Audit

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