New Markets for Artists: How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More

New Markets for Artists: How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More

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by Brainard Carey
     
 

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This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically…  See more details below

Overview

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools. In this hyper-competitive world, the latest software and hardware, as it applies to creativity and promotion, is part of a language you must be conversant in. This book works as a course (downloadable syllabus available) and as a companion volume to Carey’s recent book, Making It in the Art World.

Editorial Reviews

Library Journal
Although the book title touts mostly online markets, artist and writer Carey (Making It in the Art World: New Approaches to Galleries, Shows, and Raising Money) also covers the benefits, drawbacks, and strategies for success in art fairs, public art, museums, and galleries. However, the bulk of the book is about using web-based tools: one chapter details relevant features of Facebook and Twitter in great depth, others advise on website development, advertising, eBay, and digital art galleries. Carey occasionally misses the mark, as when he devotes an entire chapter to selecting appropriate passwords (information readily available on the web), but in most cases the information provided is carefully tailored to artists. Case studies throughout illustrate successful usage of each tool, market venue, or strategy. He also offers advice on interpersonal communication, such as how to talk to studio visitors and how to follow up with email and phone contacts. A final chapter suggests methods for using the book in a professional development course. VERDICT Recommended for all artists looking for a market online.—Heidi Senior, Univ. of Portland Lib., OR

Product Details

ISBN-13:
9781621532309
Publisher:
Skyhorse Publishing
Publication date:
08/01/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
264
File size:
2 MB

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Meet the Author

Brainard Carey was born in Manhattan, New York, and grew up in
Yonkers. After attending undergraduate art school at SUNY Purchase,
he moved to Rhode Island and opened a gallery and began publishing a literary magazine. Carey then moved back to New York City, where he met Delia Bajo, and cofounded Praxis, which was invited to be in the Whitney Biennial in 2002 and to be in a solo show there in 2007,
as well as other venues around the world. Carey also has a mentoring/
educational business that helps artists to write grants, exhibit, and advance their careers. He splits his time between New York City and a studio in New Haven, Connecticut, where he has a radio show on Yale radio WYBC called The Art World Demystified.

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