New Markets for Artists: How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More [NOOK Book]

Overview


This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools. In this hyper-competitive world, the latest software and hardware, as it applies to ...
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New Markets for Artists: How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More

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Overview


This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools. In this hyper-competitive world, the latest software and hardware, as it applies to creativity and promotion, is part of a language you must be conversant in. This book works as a course (downloadable syllabus available) and as a companion volume to Carey’s recent book, Making It in the Art World.
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Editorial Reviews

Library Journal
Although the book title touts mostly online markets, artist and writer Carey (Making It in the Art World: New Approaches to Galleries, Shows, and Raising Money) also covers the benefits, drawbacks, and strategies for success in art fairs, public art, museums, and galleries. However, the bulk of the book is about using web-based tools: one chapter details relevant features of Facebook and Twitter in great depth, others advise on website development, advertising, eBay, and digital art galleries. Carey occasionally misses the mark, as when he devotes an entire chapter to selecting appropriate passwords (information readily available on the web), but in most cases the information provided is carefully tailored to artists. Case studies throughout illustrate successful usage of each tool, market venue, or strategy. He also offers advice on interpersonal communication, such as how to talk to studio visitors and how to follow up with email and phone contacts. A final chapter suggests methods for using the book in a professional development course. VERDICT Recommended for all artists looking for a market online.—Heidi Senior, Univ. of Portland Lib., OR
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Product Details

  • ISBN-13: 9781621532309
  • Publisher: Skyhorse Publishing
  • Publication date: 8/1/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 264
  • Sales rank: 678,323
  • File size: 2 MB

Meet the Author

Brainard Carey was born in Manhattan, New York, and grew up in
Yonkers. After attending undergraduate art school at SUNY Purchase,
he moved to Rhode Island and opened a gallery and began publishing a literary magazine. Carey then moved back to New York City, where he met Delia Bajo, and cofounded Praxis, which was invited to be in the Whitney Biennial in 2002 and to be in a solo show there in 2007,
as well as other venues around the world. Carey also has a mentoring/
educational business that helps artists to write grants, exhibit, and advance their careers. He splits his time between New York City and a studio in New Haven, Connecticut, where he has a radio show on Yale radio WYBC called The Art World Demystified.
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Table of Contents

Acknowledgements vii

Introduction: Is This Book for You? ix

Chapter 1 Prospering in the New Marketplace 1

Chapter 2 Facebook and Twitter for the Complete Beginner 13

Chapter 3 Passwords and How to Make the Best Ones 49

Chapter 4 Using Social Media Platforms for Sharing Art 57

Chapter 5 Advertising Your Art on the Web 97

Chapter 6 eBay and Selling Art Online: Two Cases 109

Chapter 7 Art Fairs: Small and Large 121

Chapter 8 Public Art and Independent Projects 133

Chapter 9 Art Consultants and the Digital Gallery 151

Chapter 10 The Daily Grind: Managing Time and the Dream of Art 159

Chapter 11 Organizing Studio Visits, Parties, and Your Cult Following 165

Chapter 12 Museums, Galleries, and Purity 187

Chapter 13 The Artist Statement 201

Chapter 14 New Frontiers: The Non-Visible Museum 217

Chapter 15 How to Use This Book as a Textbook for a Course on Professional Development for Artists 235

Introduction: Is This Book for You? 243

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Customer Reviews

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Sort by: Showing all of 20 Customer Reviews
  • Posted August 7, 2012

    Creation is generally a lonely activity which requires commitmen

    Creation is generally a lonely activity which requires commitment and hard work; it consumes an exhaustive amount of time! And then what? What to do with that work? It has to be promoted, shown...This for many artists is the worst part of it! You can faint just by thinking of it!
    The truth is that Brainard Carey spots on supplying to "creators" of all kinds, the way to refrain them from pulling their hair off their heads during that process. The most efficient tool to accomplish that goal in this present time is obviously Internet and namely social networking. The author of this book leads us by the hand in this "virtual" world which could look inhospitable at first sight but frankly offering to us an impressive number of pathways, often unexpected, to propose to the world, our artistic work which if not seen, does not exist. This is why, the reading of this manual is highly advisable. With it, we will have more time to create and let the "machine" do the rest. This is all pure fun challenge!

    Crear es generalmente una actividad solitaria que requiere compromiso y trabajo, además consume una enorme cantidad de tiempo! Y después, qué se hace con la Obra? Se promueve, se enseña...Eso, para muchos artistas es lo peor! Da flojera nada mas pensar en ello!
    La verdad, Brainard Carey le dio al clavo al proveer a los "creadores" de todo tipo, la forma de evitarles jalarse el pelo en este proceso. La herramienta más eficiente para hacerlo en la actualidad es obviamente Internet y en particular las redes sociales. El autor de este libro, nos toma de la mano en ese mundo "virtual" que puede parecer un poco inhóspito al primera vista pero que francamente nos ofrece también una impresionante variedad de caminos, muchas veces inesperados, de proponer al Mundo, nuestro quehacer artístico que si no es visto, no existe. Por lo anterior, la lectura de este manual es altamente recomendable. Con ella tendremos mas tiempo para crear y que la "maquina" haga el resto. Es todo un reto divertido!

    Créer est généralement une activité solitaire qui requiert autant engagement que travail, de plus celle-ci prend un temps fou! Et après tout çà, que fait-on de l´oeuvre produite? On la promu, on la montre...Ceci, pour beaucoup d´artistes c´est la partie la plus désagréable! Rien que d´y penser nous donne le tournis! À vrai dire, Brainard Carey a visé juste en fournissant aux "créateurs" de tous poils, le moyen de leur éviter de se tirailler les cheveux à ce sujet. L´outil le plus efficace de nos jours est évidement l´internet et en particulier les réseaux sociaux. L´auteur de ce livre, nous prend par la main dans ce monde "virtuel" qui nous semble quelque peu aride à première vue mais qui franchement nous offre aussi une impressionnante diversité de voies, bien souvent inattendues, pour proposer au Monde, notre production artistique qui si elle n´est pas vue, n´existe pas. Pour tout cela, la lecture de ce manuel est hautement recommandée. Grâce à elle, nous aurons plus de temps à dédier à créer et que la "machine" fasse le reste. C´est un bien amusant défi que voilà!

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  • Posted August 6, 2012

    I think this is an excellent book - very informative and interes

    I think this is an excellent book - very informative and interesting. It answered many of my questions regarding selling art and understanding the art world. I recommend it to all artists..

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  • Posted August 6, 2012

    This book is a great compliment to "Making it in the Art Wo

    This book is a great compliment to "Making it in the Art World" with wonderful new ways to being an artist in the 21st century and how to take advantage of all the new and exciting technology and social media the world has to offer. If you own the "Making it in the Art World" you need this up-to-date book as a tool for using social media and if not you need to get both. The way that the world has changed and the way that artist sell their works has changed making it imperative to change with it or go by the way of the dinosaurs.

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  • Anonymous

    Posted August 6, 2012

    Brainard Carey has written a comprehensive and thoughtful book o

    Brainard Carey has written a comprehensive and thoughtful book on how to sell one's artwork on the internet. There is excellent information about how to navigate through the internet securely and successfully, as well as educational information about Facebook, Google and Twitter. Mr. Carey certainly has done his homework! "New Markets For Artists" is a lively book that will guide the artist from the initial creation of one's artwork, to the final process of placing the artwork online. A valuable book to own.

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  • Posted August 6, 2012

    Wading into the world of new media has been a challenge despite

    Wading into the world of new media has been a challenge despite the fact that I've worked with digital media since 1983. Brainard Carey's book provides useful information and encouragement and best of all it works! Sometimes we all need reforcement with new media to feel that we can reach out in virtual space and actually move our careers forward. His book provides the processes and tools to accomplish as little or as much as the user feels comfortable with. This book empowers the artist to feel comfortable throughout the process.

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  • Posted August 6, 2012

    Yo creo que en este mundo hay 2 tipos de personas las que dan y

    Yo creo que en este mundo hay 2 tipos de personas las que dan y las que reciben, siendo los que dan personas con mucha sensibilidad para poder captar la falta de lo que necesitan los demás. Creia tambien que era la unica persona apasionada por la pintura,pero muy lejos de hacerlo como medio para ganar plata. En mi búsqueda encontre a Brainard Carey con su gran generosidad de compartir sus conocimientos y experiencias que aportan un gran equipaje para tomar otro viaje asia el éxito y valoración del extracto de esencia que sacamos con cada manifestación de arte. Muchas Gracias Mr. Brainard Carey.

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  • Posted August 5, 2012

    I live in Ecuador. Brainard Carey`s book ; New markets for art

    I live in Ecuador. Brainard Carey`s book ; New markets for artists gives me sooo much new information on how to sell my art using these great new media. Ebay and many available markets. Here in Ecuador it is really hard to get your art out to other countries and let people see it. I thank him soo much for all the information he is letting artist know and teaching us how they work . Great tools for all artists.

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  • Posted August 5, 2012

    As a professional artist, I struggled trying to adapt to all the

    As a professional artist, I struggled trying to adapt to all the new media as I returned to the Art World and discovered the immense changes that had been happening so rapidly since my days in Art School _ Until I found Brainard Carey! His new book, New Markets for Artists: How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More availed me of useful information to begin to promote my work online. It was written in an artist to artist conversational manner which I found enjoying to read. The material is easier to understand that any I have come across in all my searches. I will be recommending this book to my artist friends who are befuddled and don't believe they can learn how to integrate these tools into their professional lives. I now consider him to be a trusted new friend and I am looking forward with excitement to utilizing all details of this well written book of instruction.

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  • Posted August 5, 2012

    This is an informative and inspiring book for artists, written i

    This is an informative and inspiring book for artists, written in a friendly, accessible voice. It takes the mystery and fear out of using social media and the Internet to bolster one's career. Of particular help were the real life examples Brainard Carey gives. After reading just a few chapters I was eager to start!

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  • Posted August 5, 2012

    Brainard Carey is a gift to all professional artists struggling

    Brainard Carey is a gift to all professional artists struggling to make a mark on this vast and fast ever-changing Internet world. His writing is clear and logical as he guides you through the social media networks of Facebook, Twitter, etc., and how they relate to getting your work out to a larger audience. You, the reader and artist, are left feeling that you can be in control of all this once you understand their relative importance in creating an audience for your work. We all know that we have to embrace this brave new world or we will be left feeling more and more isolated. Mr. Carey helps us navigate the endless routes and options that are out there without ever dumbing-down or condescending. And because he is an original thinker and writer, he does this in an unique way. For example, Mr. Carey gives real-life examples that you can relate to your own circumstances. He never stereotypes and his message is simple without ever being glib: Make the Internet work for you and broaden your art world.
    In this book and his previous one- Making It in the Art World- Mr. Carey reveals his down-to-earth personality and genuine warmth for artists, audience, and business. He makes it clear that anything worth cultivating takes time in small and DAILY amounts: you must be patient but persistent. His message is real and honest and wholistic: Getting your work out to the world is just a necessary extension of being an artist. Thank you Mr. Carey!

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  • Anonymous

    Posted August 5, 2012

    I Also Recommend:

    Brainard Carey’s new book is a surefooted guide through th

    Brainard Carey’s new book is a surefooted guide through the changing/challanging art marketplace. It's first-hand knowledge with useful and inspiring ideas. I’ve been looking for a clearly explained use of social media. And this one is specifically for artists!

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  • Anonymous

    Posted August 5, 2012

    What was the use of opening a Facebook page and a Twitter accoun

    What was the use of opening a Facebook page and a Twitter account for me before reading the first 62 pages of New Markets for Artists? Next to none. Thanks to its concise and down-to-earth approach, this is a marvel of a DIY guide to turning IT into a practical and realistic tool, indispensable for artists and probably for many other professionals as well. Jairo “Jay” Gómez

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  • Posted August 5, 2012

    Strongly recommend

    I first encountered Brainard Carey during a RISD webinar about using successful story telling on etsy. His message was compelling and unusual and his delivery was conversational. Now, reading his book has reinforced his message and is a must read for anyone trying to navigate the waters of the art world where sinking or getting sent over the waterfall are commonplace. Carey defines clear, modern pathways for at least a fighting chance at success.

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  • Posted August 4, 2012

    Having been out of the field for the last two decades, I got bac

    Having been out of the field for the last two decades, I got back in reading four books and endless articles that discuss modern strategies. Despite dropping names and providing an overabundance of links, they didn't quite clarify how to use the new opportunities. This book seems the missing link. As an artist, I want to see a beautiful result and not get caught up in discussions that leave me ungrounded in actually knowing how to make things happen. Learning on one's own takes a lot of time and can leave many gaps in what's assembled. Here is a book that'll lay down much of the path for me, saving my energy for doing the actual art. Thanks!

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  • Posted August 4, 2012

    I haven't even gotten through this book and I know it's going to

    I haven't even gotten through this book and I know it's going to become an awesome resource for me. I have been an artist for many years mostly just selling to locals or friends across the country but I've seen what a great tool social media can be. I do have a fulltime job so the time I can spare from artwork to spend on marketing my artwork is limited. Unfortunately I wasn't really sure which way to turn. I had tried a few outlets with limited or no success. Just the first chapter of New Markets for Artists has opened my eyes to uses and possible avenues that I hadn't even considered. I've already looked into some of them and I'm looking forward to reading the rest of the book to really get my artwork out there!

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  • Posted August 4, 2012

    Brainard Carey is wonderful person who gave us possibility to ha

    Brainard Carey is wonderful person who gave us possibility to have different view being an artist or not.
    He always gives us support to open ourselves and our minds, not to be ashamed and closed to much for another experience and contacts. His book showed us and gave us courage to see ourselves from different point of view and also to promote our qualities and to change some bad habits like shames and living in a past condition. His new book is the best !

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  • Posted August 3, 2012

    This is a wonderful book! Mr. Carey demystifies social media an

    This is a wonderful book! Mr. Carey demystifies social media and guides the artist through its pitfalls. He recommends the best use of each of these social networking tools and how to meld them with the artist’s exiting marketing strategies. Well done!!

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  • Posted August 2, 2012

    This new art book is on the cutting edge of 21st Century,it giv

    This new art book is on the cutting edge of 21st Century,it gives insights on social websites,personal website/ranking etc.It help me to think globally as an artist in this new way of marketing and dialogue. It's current interms of dialogue, every artist should read this new book by Brainard Carey.

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  • Posted August 2, 2012

    I found Brainard Carey's new book extremely helpful. As an artis

    I found Brainard Carey's new book extremely helpful. As an artist-I'd read all the marketing advice about the importance of your web presence to increase sales -but with so many options for networking and selling online I had no idea where to start. New Market's for Artists gives concrete, clear advice. Brainard Carey 's book optimizes your use of the social networking tools you are familiar with and discusses many you may not have considered.This is the online marketing book I've been waiting for!

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  • Posted August 1, 2012

    This is a great book,it shows how to make the most of social net

    This is a great book,it shows how to make the most of social networks,and advice on adding great contacts and finding opportunities to advance your art career.Thanks Brainard !

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