- Shopping Bag ( 0 items )
New Media and Popular Imagination places the current technological upheaval in audio-visual culture in the context of previous periods of twentieth-century media innovation. Examining popular and industry responses to the introduction of radio, television, and digital media into the home, the book underscores the continuities and disjunctions in the ways in which electronic media have been anticipated, promoted, and resisted in twentieth-century America.
List of Figures
1. Cinema and Wireless in Turn of the Century Popular Imagination
2. Wireless Nation: Defining Radio as a Domestic Technology
3. The Amateur, the Housewife, and the Salesroom Floor: Promoting Post-war U.S. Television
4. U.S. Television Abroad, 1960/1990: Market Power and National Introspection
5. "Mission Number One is to Kill TV": Remaking the Domestic Television Apparatus in the 1990s
6. Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the USA and UK
7. Redefining the Home Screen: The Case of the Digital Video Recorder
8. Marketers Strike Back: Virtual Advertising
9. How God Watches Television: Early Responses to Digital Television
10. High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary U.S. Television
11. "Too Easy, Too Cheap and Too Fast to Control": Inellectual Property Battles in Digital Television"