New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United States / Edition 1

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New Media and Popular Imagination places the current technological upheaval in audio-visual culture in the context of previous periods of twentieth-century media innovation. Examining popular and industry responses to the introduction of radio, television, and digital media into the home, the book underscores the continuities and disjunctions in the ways in which electronic media have been anticipated, promoted, and resisted in twentieth-century America.

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Product Details

  • ISBN-13: 9780198711452
  • Publisher: Oxford University Press, USA
  • Publication date: 8/27/2004
  • Series: Oxford Television Studies Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 184
  • Product dimensions: 9.10 (w) x 6.10 (h) x 0.50 (d)

Meet the Author

William Boddy is Professor in the Department of Communication Studies at Baruch College and Co-Ordinator of the Film Studies Program at the Graduate Center, both of the City University of New York.

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Table of Contents

1 Cinema and wireless in turn of the century popular imagination 7
2 Wireless nation : defining radio as a domestic technology 16
3 The amateur, the housewife, and the salesroom floor : promoting post-war US television 44
4 US television abroad, 1960/1990 : market power and national introspection 56
5 'Mission number one is to kill TV' : remaking the domestic television apparatus in the 1990s 68
6 Weather porn and the battle for eyeballs : the transition to digital broadcasting in the USA and UK 79
7 Redefining the home screen : the case of the digital video recorder 100
8 Marketers strike back : virtual advertising 108
9 How God watches television : early responses to digital television 123
10 High tech in a falling market : interactivity and advertising form in contemporary US television 136
11 'Too easy, too cheap and too fast to control' : intellectual property battles in digital television 152
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