New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United States

New Media and Popular Imagination: Launching Radio, Television, and Digital Media in the United States

by William Boddy
     
 

ISBN-10: 0198711468

ISBN-13: 9780198711469

Pub. Date: 09/28/2004

Publisher: Oxford University Press, USA

New Media and Popular Imagination offers a highly original account of the ways in which successive means of electronic communication-radio, television, and digital media-have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in the emerging scholarly and policy debates around contemporary digital culture,

Overview

New Media and Popular Imagination offers a highly original account of the ways in which successive means of electronic communication-radio, television, and digital media-have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in the emerging scholarly and policy debates around contemporary digital culture, the book analyses popular responses to earlier moments of technological innovation in the century. Successive electronic media challenged the borders between private and public, disturbed notions of national identity, and disrupted the gendered routines and spaces of the private home. Illuminating both the continuities and disjunctions between old media and new, New Media and Popular Imagination offers fresh insights into the relationship between technological change and cultural form.

About the Author:
William Boddy is Professor in the Department of Communication Studies at Baruch College and Co-Ordinator of the Film Studies Program at the Graduate Center, both of the City University of New York

Product Details

ISBN-13:
9780198711469
Publisher:
Oxford University Press, USA
Publication date:
09/28/2004
Series:
Oxford Television Studies Series
Pages:
182
Product dimensions:
9.30(w) x 6.20(h) x 0.70(d)

Related Subjects

Table of Contents


List of Figures     xii
Introduction     1
Cinema and Wireless in Turn of the Century Popular Imagination     7
Wireless Nation: Defining Radio as a Domestic Technology     16
The Amateur, the Housewife, and the Salesroom Floor: Promoting Post-war US Television     44
US Television Abroad, 1960/1990: Market Power and National Introspection     56
'Mission Number One is to Kill TV': Remaking the Domestic Television Apparatus in the 1990s     68
Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the USA and UK     79
Redefining the Home Screen: The Case of the Digital Video Recorder     100
Marketers Strike Back: Virtual Advertising     108
How God Watches Television: Early Responses to Digital Television     123
High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US Television     136
'Too Easy, Too Cheap and Too Fast to Control': Intellectual Property Battles in Digital Television     152
Conclusion     165
Index     169

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