New Media Campaigns and the Managed Citizen / Edition 1

New Media Campaigns and the Managed Citizen / Edition 1

by Philip N. Howard
     
 

ISBN-10: 0521612276

ISBN-13: 9780521612272

Pub. Date: 09/30/2005

Publisher: Cambridge University Press

The political campaign is one of the most important organizations in a democracy, and whether issue- or candidate-specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion,…  See more details below

Overview

The political campaign is one of the most important organizations in a democracy, and whether issue- or candidate-specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004.

Product Details

ISBN-13:
9780521612272
Publisher:
Cambridge University Press
Publication date:
09/30/2005
Series:
Communication, Society and Politics Series
Edition description:
New Edition
Pages:
288
Product dimensions:
5.98(w) x 8.98(h) x 0.63(d)

Table of Contents

Prologue : the flows of information in competitive politics
Introduction : the hypermedia campaign1
1Political communication and information technology33
2Producing the hypermedia campaign73
3Learning politics from the hypermedia campaign101
4Organizational communication in the hypermedia campaign143
5Managed citizenship and information technology170
AppMethod notes on studying information technology and political communication205

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