The New Media Environment: An Introduction / Edition 1

Hardcover (Print)
Buy New
Buy New from BN.com
$90.20
Used and New from Other Sellers
Used and New from Other Sellers
from $85.44
Usually ships in 1-2 business days
(Save 10%)
Other sellers (Hardcover)
  • All (4) from $85.44   
  • New (3) from $85.44   
  • Used (1) from $90.19   

Overview

Media Studies examines the new and rapidly developing field of media studies to discover what insights it has to offer students and general readers as they negotiate their way through the new - and thoroughly saturated - media environment.

  • Explores how recent changes in our media affect the way we watch older media like television, movies, and radio, and offer up rich new interactive media, like video games and the internet
  • The perfect introduction to the field of media studies
  • Chronicles the recent dramatic changes in communication technologies, arguing that most of life itself is now experienced as 'mediated'
  • Discusses the development of cable and satellite television, VCRs, DVDs, the internet and personal computers
  • Emphasizes the broader political, social, and economic context within which these important new technologies have developed
Read More Show Less

Product Details

  • ISBN-13: 9781405127677
  • Publisher: Wiley
  • Publication date: 6/15/2010
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.20 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

Andrea L. Press is Chair of Media Studies and Professor of Sociology at the University of Virginia. She is the author of Women Watching Television and the co-author (with Elizabeth Cole) of Speaking of Abortion, and has published widely in the area of media reception and feminist theory.

Bruce A. Williams is a Professor in the Department of Media Studies at the University of Virginia, and the author of After the News: Media Regimes and the New Information Environment (with Michael X. Delli Carpini) and Democracy, Dialogue, and Environmental Disputes: The Contested Languages of Social Regulation (with Albert Matheny). His current research interests focus on the role of a changing media environment in shaping citizenship in the United States.

Read More Show Less

Table of Contents

Acknowledgements.

1. Introduction: Modern Life Is a Media Experience.

A Tale of Two Hurricanes.

What Is a Media Environment?

The Importance of Changing Media Environments.

The electronic media.

Media in the Twenty-First Century: What Has Changed?

The age of the Internet.

Conclusion

2. Ownership and Control in the New Media Environment.

Patterns of Media Ownership and Control.

Ownership and Control of the Media: Assumptions and Realities.

Alternative models of media ownership.

Who owns the media?

Ownership and control in a global context.

Does It Matter?

The Consequences of Concentration and Conglomeration.

The argument for market-driven media.

The argument against market-driven media.

What this means today.

Conclusion.

3. Media and Democracy.

Introduction.

Changing Media Environments and Changing Democratic Politics.

Why nervous liberals are still with us: The enduring problem of propaganda.

John Dewey and the reconstruction of media and democratic politics.

Empirical research: How do media actually affect citizens?

Television and the “Age of Broadcast News”.

Politics in the New Media Environment.

Conclusion.

4. Studying Popular Culture: Texts, Reception, and Cultural Studies.

Introduction: Hollywood and Representations of Reality.

Media Studies and the Study of Reception: A Brief History of Its Methods and Findings.

Conclusion.

5. Studying Inequalities: Class, Gender, Race, and Sexuality in Media Studies.

A Critical Perspective on Inequality in Media Studies.

The Frankfurt School.

Cultural studies Media studies research findings on class, gender, race, and sexuality.

Gender in Media Studies Research: Are Gender Roles Culturally Reproduced?

Film and gender: Issues of reception and representation.

Television and gender: Issues of reception and representation.

Media and Race.

Sexuality.

Conclusion.

6. Studying Media Texts and Their Reception in the New Media Environment.

Transformative Images in the New Media Environment.

Globalization and the new shape of media identities.

Media Reception Research in the New Media Environment.

Global reception in the new media environment.

Gender, Race, Sexuality, and Social Class Inequality in New Media Reception: A New Study.

New Studies: Gender and Social Class Identities in the New Media Environment.

Politics, Media Impact and Use, and the New Media Environment

Old and New Media in the Individualized Media Environment: The New Media Environment Is Never Just New Media

Bias in old media and new.

Civic engagement in the new media environment.

Americans and Political Discussion: How the New Media Environment Is Changing the Civic Landscape.

Conclusion.

7. Conclusion.

We Are Living in a Mediated Age.

The Complexity of Our Relationship With the Media.

Human Agency in Media Decisions and Directions.

In Closing: The Case of the RFID.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)