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New Media/New Methods: The Academic Turn from Literacy to Electracy

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More About This Textbook


The essays in New Media/New Methods: The Academic Turn from Literacy to Electracy pose an invention-based approach to new media studies. Representing a specific school of theory emergent in graduates of the University of Florida and working from the concept of electracy, as opposed to literacy, contributors present various heuristics for elaborating new media rhetoric and theory. New Media/New Methods challenges literacy-based understandings of new media, which typically pose such work as hermeneutics or textual interpretation. Rather than grounding their work in hermeneutics, contributors rely on heuretics, or invention, to outline new modes of scholarly discourse reflective of and adapted to digital culture.
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Product Details

  • ISBN-13: 9781602350632
  • Publisher: Parlor Press
  • Publication date: 5/1/2008
  • Edition description: New Edition
  • Pages: 316
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.71 (d)

Table of Contents

Getting Schooled: Introduction to the Florida School Jeff Rice Rice, Jeff Marcel O'Gorman O'Gorman, Marcel 3

Pt. 1 Origins: What Is the Florida School and Where Does It Come From? 19

1 Florida out of Sorts Gregory L. Ulmer Ulmer, Gregory L. 21

2 Eight Film Studies Problems for the Twenty-First Century Robert Ray Ray, Robert 47

3 The Florida School's Legacy, or The Devil's Millhopper Joke Revisited Craig Saper Saper, Craig 67

Pt. 2 Theory: Inventing New Modes of Scholarly Discourse 85

4 Hypericonomy, Negatively Defined Marcel O'Gorman O'Gorman, Marcel 87

5 Ease and Electracy Bradley Dilger Dilger, Bradley 109

Pt. 3 Research: Media Performance in Media Studies 139

6 Elvis (The Florida School Remix) Michael Jarrett Jarrett, Michael 141

7 Speculating a Hollywood, Finding Picture City Denise K. Cummings Cummings, Denise K. 166

8 Serial Logic: Meditations on Homesick: FemTV Remembers the Gainesville Murders Elizabeth Coffman Coffman, Elizabeth Michelle Glaros Glaros, Michelle 209

Pt. 4 Pedagogy: Teaching and Learning (in) a New Academic Apparatus 241

9 Nietzsche at the Apollo: An Experiment in Clipography Barry Mauer Mauer, Barry 243

10 Deleuzian Strolls, Wordsworthian Walks, and MOO Landscapes Ron Broglio Broglio, Ron 264

11 Funkcomp Jeff Rice Rice, Jeff 281

Contributors 297

Index 301

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