New Media Technology: Cultural and Commercial Perspectives (Part of the Allyn & Bacon Series in Mass Communication) / Edition 2by John Pavlik, Pavlik
Pub. Date: 11/21/1997
New Media Technology provides a clear and conceptual mapping of this rapidly changing field. Readers will enjoy its comprehensive scope, the level of appropriate detail, and real world examples. Its focus on enduring yet timely issues gives the book a usefulness not found elsewhere. Previously published under the title, New/i>/i>/b>/b>… See more details below
New Media Technology provides a clear and conceptual mapping of this rapidly changing field. Readers will enjoy its comprehensive scope, the level of appropriate detail, and real world examples. Its focus on enduring yet timely issues gives the book a usefulness not found elsewhere. Previously published under the title, New Media and the Information Superhighway, the book examines current trends and advances in media technology, for instance, the impact of the World Wide Web. It addition, this text also explores laboratory experimental technologies, such as omni-directional imaging, and theoretical implications of new media. Special attention is also paid towards marketing issues, a topic currently overlooked in other texts of this nature. New material includes updated information on global positioning, satellite mapping as well as the latest legal ramifications affecting the industry, specifically the Telecommunications Act of 1996. New Media specialists, journalists, and advertising and public relations employees. Part of the Allyn & Bacon Series in Mass Communication.
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Table of Contents
1.New Media Technology.
Conceptual Roadmap to New Media Technologies.
Mapping the Consequences of New Media Technologies.
The Changing Players.
World Wide Web.
Multimedia and the Future of the Internet.
From Cave Paintings to the Information Highway.
The Nature of “New Technologies.”
Learning from History.
New Media Technology Map.
5.From Convergence to the Information Superhighway.
6.Masters of the Universe.
Global and Domestic Players.
The Financial Equation.
7.Rewriting the Editorial and Creative Process.
Once Upon a Time.
Designing Quality Multimedia Content.
Breaking the Rules.
Digital Content Manufacturing.
8.Marketing Electronic Publications.
Shoot First, Ask Questions Later.
Adopters of New Technology.
Implications for Advertising.
The New Business Environment.
Evaluating the Results.
9.The Legal and Regulatory Environment.
The Clinton Administration.
International Regulatory Bodies.
Computer Security and the Cryptography Controversy.
Protecting Intellectual Property Rights.
10.Social and Cultural Consequences.
Social Consequences in New Media Technology.
Institutional Consequences of New Technology.
Cultural Consequences of New Media Technology.
Sociological Perspectives on New Media Technology.
Theoretical Perspectives on the Social Consequences of New Media Technology.
A Framework for Understanding the Social Consequences of New Media Technology.
On the Holodeck.
Parallel or Divergent Universes?
A Business Manager's Guide to Digital Publishing.
Glossary of New Media Technology Terms.
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