New Media Technology: Cultura; And Commercial Perspectives

New Media Technology: Cultura; And Commercial Perspectives

by John V. Pavlik
     
 

ISBN-10: 0205163009

ISBN-13: 9780205163007

Pub. Date: 12/08/1995

Publisher: Allyn & Bacon, Inc.

In this book, Pavlik describes both the influence of technology on human communication as well as how we make use of that technology. Covering everything from telecommunciations to networked computing, from telecommunications law, regulation and policy to the cultural and commercial impact of emerging media technologies, this book is a tour de force in explaining how…  See more details below

Overview

In this book, Pavlik describes both the influence of technology on human communication as well as how we make use of that technology. Covering everything from telecommunciations to networked computing, from telecommunications law, regulation and policy to the cultural and commercial impact of emerging media technologies, this book is a tour de force in explaining how these media are transforming both human culture and commerce.

Product Details

ISBN-13:
9780205163007
Publisher:
Allyn & Bacon, Inc.
Publication date:
12/08/1995
Pages:
432
Product dimensions:
6.05(w) x 9.00(h) x 0.83(d)

Table of Contents

Foreword
Preface
1New Media Technology: An Industry Overview1
2Historical Perspectives: Media at and Millennium35
3The Technology69
4Concepts and Applications in Cyberspace131
5Masters of the Universe178
6Rewriting the Editorial and Creative Process198
7Marketing Electronic Publications221
8The Legal and Regulatory Environment254
9Social and Cultural Consequences303
10The Future: The Age of Random Access364
Appendix A397
Glossary of New Media Technology Terms402
Bibliography409
Index426

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