New Media Technology: Cultura; And Commercial Perspectives

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More About This Textbook

Overview

In this book, Pavlik describes both the influence of technology on human communication as well as how we make use of that technology. Covering everything from telecommunciations to networked computing, from telecommunications law, regulation and policy to the cultural and commercial impact of emerging media technologies, this book is a tour de force in explaining how these media are transforming both human culture and commerce.
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Product Details

  • ISBN-13: 9780205163007
  • Publisher: Allyn & Bacon, Inc.
  • Publication date: 12/8/1995
  • Pages: 432
  • Product dimensions: 6.05 (w) x 9.00 (h) x 0.83 (d)

Table of Contents

Foreword
Preface
1 New Media Technology: An Industry Overview 1
2 Historical Perspectives: Media at and Millennium 35
3 The Technology 69
4 Concepts and Applications in Cyberspace 131
5 Masters of the Universe 178
6 Rewriting the Editorial and Creative Process 198
7 Marketing Electronic Publications 221
8 The Legal and Regulatory Environment 254
9 Social and Cultural Consequences 303
10 The Future: The Age of Random Access 364
Appendix A 397
Glossary of New Media Technology Terms 402
Bibliography 409
Index 426
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