NEW MyManagementLab with Pearson eText -- Access Card -- for International Business / Edition 2

NEW MyManagementLab with Pearson eText -- Access Card -- for International Business / Edition 2

by S. Tamer Cavusgil, Gary Knight, John Riesenberger
     
 

ISBN-10: 0132464543

ISBN-13: 9780132464543

Pub. Date: 06/15/2011

Publisher: Prentice Hall

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID,

Overview

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

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Product Details

ISBN-13:
9780132464543
Publisher:
Prentice Hall
Publication date:
06/15/2011
Pages:
656
Product dimensions:
6.46(w) x 8.98(h) x 0.08(d)

Table of Contents

PART I. FOUNDATION CONCEPTS

1. Introduction: What Is International Business?
2. Globalization of Markets and the Internationalization of the Firm
3. Organizational Participants That Make International Business Happen

PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS
4. The Cultural Environment of International Business
5. Ethics, Sustainability, and Corporate Social Responsibility in International Business
6. Theories of International Trade and Investment
7. Political and Legal Systems in National Environments
8. Government Intervention in International Business
9. Regional Economic Integration
10. Understanding Emerging Markets
11. The International Monetary and Financial Environment

PART III. STRATEGY AND OPPORTUNITY ASSESSMENT
12. Strategy and Organization in the International Firm
13. Global Market Opportunity Assessment

PART IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS
14. Exporting and Countertrade
15. Foreign Direct Investment and Collaborative Ventures
16. Licensing, Franchising, and Other Contractual Strategies
17. Global Sourcing

PART V. FUNCTIONAL AREA EXCELLENCE

18. Marketing in the Global Firm
19. Human Resource Management in the Global Firm
20. Financial Management and Accounting in the Global Firm

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