NEW MyManagementLab with Pearson eText -- Access Card -- for International Business / Edition 2

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Overview

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

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An innovative text that captures the spirit of International Business.

Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete system that seamlessly integrates cases, exercises, and videos.

The Third Edition has been completely revised and continues to reflect the new realities of today’s international business environment for tomorrow’s managers.


0133254208 / 9780133254204 International Business Plus MyIBLab with Pearson eText -- Access Card Package

Package consists of

0132991268 / 9780132991261 International Business

0132993961 / 9780132993968 NEW MyManagementLab with Pearson eText -- Access Code -- for International Business

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Product Details

  • ISBN-13: 9780132464543
  • Publisher: Prentice Hall
  • Publication date: 6/15/2011
  • Edition number: 2
  • Pages: 656
  • Product dimensions: 6.46 (w) x 8.98 (h) x 0.08 (d)

Table of Contents

PART I. FOUNDATION CONCEPTS

1. Introduction: What Is International Business?
2. Globalization of Markets and the Internationalization of the Firm
3. Organizational Participants That Make International Business Happen

PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS
4. The Cultural Environment of International Business
5. Ethics, Sustainability, and Corporate Social Responsibility in International Business
6. Theories of International Trade and Investment
7. Political and Legal Systems in National Environments
8. Government Intervention in International Business
9. Regional Economic Integration
10. Understanding Emerging Markets
11. The International Monetary and Financial Environment

PART III. STRATEGY AND OPPORTUNITY ASSESSMENT
12. Strategy and Organization in the International Firm
13. Global Market Opportunity Assessment

PART IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS
14. Exporting and Countertrade
15. Foreign Direct Investment and Collaborative Ventures
16. Licensing, Franchising, and Other Contractual Strategies
17. Global Sourcing

PART V. FUNCTIONAL AREA EXCELLENCE

18. Marketing in the Global Firm
19. Human Resource Management in the Global Firm
20. Financial Management and Accounting in the Global Firm

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