The New Normal: An Agenda for Responsible Living


In Simple Prosperity, Dave Wann showed readers how to have an abundant, sustainable life. In The New Normal, he challenges us to do some heavy lifting and transform our non-sustainable culture by transforming ourselves. For Wann, our current "old normal" lifestyle - buying water in disposable bottles, allowing the government to ignore global warming - will not preserve the planet. To nurture our world, he challenges us to rethink our lives, stand up for a healthy planet and move towards a "new normal" lifestyle ...

See more details below
$14.20 price
(Save 21%)$17.99 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (32) from $1.99   
  • New (6) from $1.99   
  • Used (26) from $1.99   
The New Normal: An Agenda for Responsible Living

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$7.99 price


In Simple Prosperity, Dave Wann showed readers how to have an abundant, sustainable life. In The New Normal, he challenges us to do some heavy lifting and transform our non-sustainable culture by transforming ourselves. For Wann, our current "old normal" lifestyle - buying water in disposable bottles, allowing the government to ignore global warming - will not preserve the planet. To nurture our world, he challenges us to rethink our lives, stand up for a healthy planet and move towards a "new normal" lifestyle in an agenda that includes:

- Initiating local business alliances that actively lobby for local buying.

- Creating an investment strategy that values the balance of nature.

- Supporting the design, manufacture, and use of products made with natural chemicals.

- Publicly advocating a more efficient use of water by placing a higher cultural value on wetlands, streams, rivers, and lakes.

The New Normal is Dave Wann's way forward, a blueprint for a better life that preserves our world.

Read More Show Less

Editorial Reviews

Publishers Weekly
According to author and committed environmentalist Wann (Simple Prosperity), globalization is spiraling out of control. Unprecedented population growth has forced markets into a state of hyper-production, not only to meet demand, but also to satisfy an alarming state of over-consumption. Wann calls for a "renaissance"; the way of life of the last 50 years was unrealistic, and human beings require "reprogramming," via the step-by-step itinerary of this new effort. Citing personal accounts of both success and devastation, startling statistics, and press cuttings, the author presents a rational and surprisingly optimistic set of solutions to a distressing issue. Applying historical context and sociological frameworks, Wann indicates that radical change is required—now. Alongside well-known concepts of recycling and sustainability, the model agenda goes further in outlining ways for "optimized living" and a "leaner lifestyle" through communal living, "biomimicry," and a less materialistic, wasteful existence. Though it's unlikely that Wann's argument will be universally embraced, his shrewd analysis, passionate, pro-active take on the global change paradigm, and practical guidance will surely inspire. (Jan.)
Library Journal
Wann follows up on his previous book, Simple Prosperity, which teaches readers how to have a sustainable life, with this one that shows them how to transform a nonsustainable culture into one that will nurture the planet and preserve the world. Wann pulls from the disciplines of biology, anthropology, history, and psychology to make his case that the current paradigm of bigger and more is not working. He proposes the "Era of Emerging Restoration," in which healthy families, communities, and ecosystems are the best measures of wealth. What differentiates this from the more zealous ecological literature are Wann's 32 specific "New Normal Agenda Points," from buying organic and American to pushing for legislation to designing with nature. This is one of the best approaches to promoting a sustainable world.
Kirkus Reviews

A practical guide to moderating wasteful modern lifestyles to benefit the larger global community.

Wann (Simple Prosperity: Finding Real Wealth in a Sustainable Lifestyle, 2007, etc.) argues that changes in such variables as climate, population and resource availability are forcing consumer cultures to dispense with "the throwaway mind[set]." The author seeks "to evaluate and guide decisions that can steer us clear of both personal and planetary bankruptcy." Toward that end, Wann first examines the contexts—historical, social, economic—and the attendant value systems that have made "having more, and having it faster" the central mission of Western societies. The Industrial Revolution fostered a mentality that celebrated the pursuit of profit, regardless of human and environmental costs. In a world now threatened by overpopulation and resource depletion, however, that way of thinking is not only unsustainable, but also dangerous. According to Wann, three barriers exist to fully bringing about a saner, more holistic way of life for everyone: "cultural crisis, hyperindividuality and overproductivity." Rather than simply critiquing the problems that plague modern capitalist societies, the author offers a detailed 33-point "new normal agenda" built on convincing statistical and anecdotal information. The plan emphasizes informed activist approaches to problem-solving and focuses on such timely issues as decentralizing and localizing economic structures, reducing carbon emissions, promoting urban organic agriculture and restoring environmental integrity. While Wann's message is urgent, it is never strident and offers hope in an age of pessimism and scarcity. If humanity can understand that "the overall theme of nature is not bloodthirsty competition, but functional, celebratory interdependence and cooperation" writes the author, then individuals and groups can create lives that, though materially leaner, are healthier and more fulfilling.

Powerful, grounded reading for the challenges of 21st-century living.

Read More Show Less

Product Details

  • ISBN-13: 9780312575434
  • Publisher: St. Martin's Press
  • Publication date: 12/21/2010
  • Pages: 288
  • Product dimensions: 6.10 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

David Wann is the author of many books including The New Normal, Simple Prosperity: Finding Real Wealth in a Sustainable Lifestyle and the bestselling Affluenza, which he co-authored. He lives in Golden, Colorado.

DAVID WANN is the author of many books including "Simple Prosperity: Finding Real Wealth in a Sustainable Lifestyle" and the bestselling "Affluenza", which he co-authored. He lives in Golden, Colorado.

Read More Show Less

Table of Contents

Acknowledgments vii

Preface ix

Introduction: Once Upon a Paradigm, When Growth Was King 1

1 The Software of Civilization 17

2 Why Not a Nonprofit Economy? 36

3 Overfed but Undernourished 86

4 Getting Carbon Out of Our Systems 121

5 Living Wealth: Restoring the Economies of Nature 149

6 Where We Live to Consume, or Where We Come to Life? 188

7 Revolt of the Munchkins: Value, Not Volume, in the Market 216

8 Social Alchemy: Creating a New Normal 239

Notes 251

Recommended Readings 261

Index 263

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Terms of Use.
  • - Barnes & reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Posted February 24, 2011

    This book could change the world!

    David Wann's thorough and enlightened book is not for the casual reader. His plane is ambitious, policy changing and challenging. Yet, his writing suggest a practicality and honesty that is hard to argue with. The New Normal talks about systematic change in digestible easy to understand solutions. I found myself believing fully that with some thoughtful changes and community activism that real change is in the power of the individual. The challenge, dear reader is on you to take his action plan and propel it forward. The chapter entitled "overfed and undernourished" is particularly interesting and doable. The idea of eating locally, while not a new one is put into context not only for what each of us can do to feed our families more responsibly, but to have our choices extend far beyond our own dinner tables. It's not just about shopping your local farmer's market, it is about changing the way we eat, grow and purchase food. But this is one of many theories that Mr. Wann explores, renewable energy, an affordable economy and consumerism are larger areas for Wann to re imagine. Within those large policy issues lie a new paradigm that Wann sets force with simple eloquence. The notion that stuck with me throughout the book was sustainability, something that we have learned if not guarded, can be a fleeting notion. I highly recommend this book as a blue print for how we should live. Like Ghandi once said, "You must be the change, you wish in the world." I was inspired by this hefty volume and plan to use it as a reference tool. It will change the way you view "normal!"

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 7, 2011

    No text was provided for this review.

Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)