New Organizational Wealth: Managing and Measuring Knowledge-Based Assets

New Organizational Wealth: Managing and Measuring Knowledge-Based Assets

by Karl Erik Sveiby, Sveiby
     
 

New strategies for business success based on shifting the focus from information to knowledge
— Fifty percent of the fastest-growing companies in the U.S. can be described as "knowledge companies" — those that employ highly skilled, highly educated people who sell their knowledge rather than products
— Provides tools for measuring

Overview

New strategies for business success based on shifting the focus from information to knowledge
— Fifty percent of the fastest-growing companies in the U.S. can be described as "knowledge companies" — those that employ highly skilled, highly educated people who sell their knowledge rather than products
— Provides tools for measuring intangible assets such as competent and creative employees, patents, brand names, and company reputation
— Some archetypal knowledge companies are consultancy firms, advertising agencies, software companies, and architecture firms

Few of today's companies improve performance through knowledge or learning. This is because few managers understand how to make a business of knowledge. They focus on explicit knowledge — information — instead of implicit human knowledge. Investing in information technology instead of in people, they only know how to measure performance in money.

This ground-breaking book offers practical advice and rules of thumb for designing a business strategy that focuses on knowledge as an intangible asset. It begins by outlining the differences between information-focused strategies (such as adding chips to a manufacturer's product line) and knowledge-focused strategies (such as seeking returns in long term customer relationships, ideas and learning, and research and development). Measuring the knowledge-based assets of a company explains why, for example, Microsoft is valued at 40 times its worth on paper.

In eight chapters, Sveiby assembles a veritable toolbox of knowledge-based management techniques to enable managers to meet the new business challenges of the coming century.

Editorial Reviews

Library Journal
A summation of nearly 15 years of work and experience by one of the best authors on the subject of managing the intangible, knowledge-based assets of a company. Sveiby's division of these intangible assets into three main categories (employee competence, internal structure, and external structure) is a useful approach. His book is packed with ideas and is clearly written. Copyright 1999 Cahners Business Information.
Booknews
Offers managers a conceptual framework for identifying a company's assets that do not appear on the financial balance sheet, including employee's talents and strengths, customers' support and interest, and suppliers' reliability and ingenuity. Explains how to monitor them and translate them into financial gain, and cites case studies of companies that have publicly reported such assets and been rewarded with higher stock prices. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9781576750148
Publisher:
Berrett-Koehler Publishers, Inc.
Publication date:
01/28/1997
Pages:
275
Product dimensions:
6.40(w) x 9.30(h) x 0.90(d)

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