New Ornamental Type: Decorative Lettering in the Digital Age

New Ornamental Type: Decorative Lettering in the Digital Age

by Steven Heller, Gail Anderson
     
 

ISBN-10: 0500515026

ISBN-13: 9780500515020

Pub. Date: 05/01/2010

Publisher: Thames & Hudson

Words becoming pictures: a rich typographical resource of images and inspiration for designers.
Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative…  See more details below

Overview

Words becoming pictures: a rich typographical resource of images and inspiration for designers.
Expressive lettering and illustrated words: here is a kaleidoscope of highly animated text and type from a broad spectrum of styles and effects. Psychedelia, Hip-Hop, Gothic, flowers, smoke, hair, electricity, and monuments are just a few of the creative allusions for the dramatic and intricate examples inspired by nature, history, and just about anything that is visually provocative.
Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed.New Ornamental Type is an essential reference for practitioners and students, and for anyone who appreciates the sheer delight of type as illustration.

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Product Details

ISBN-13:
9780500515020
Publisher:
Thames & Hudson
Publication date:
05/01/2010
Pages:
192
Sales rank:
1,106,125
Product dimensions:
10.20(w) x 10.10(h) x 1.00(d)

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