New Packaging Design

Overview

Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. Therise of environmental issues and globalization mean that today's packaging designers must create innovative solutions that are also sustainable.

This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best-known brands to meet the designers, clients, marketers, technologists, ...

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Overview

Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. Therise of environmental issues and globalization mean that today's packaging designers must create innovative solutions that are also sustainable.

This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best-known brands to meet the designers, clients, marketers, technologists, environmentalists, and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world, and presented through new color photography, the book also features in-depth case studies of some of the most innovative design processes with interviews and illustrated details.

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Product Details

  • ISBN-13: 9781856696135
  • Publisher: Laurence King Publishing
  • Publication date: 9/9/2009
  • Pages: 192
  • Product dimensions: 9.30 (w) x 11.30 (h) x 0.80 (d)

Meet the Author

Janice Kirkpatrick is a graphic designer and founding director of international design consultancy Graven Images. A writer, broadcaster, and lecturer, she has also curated several exhibitions including "The Good Buy Girl" for the Design Museum, London, and "UK Style" and "UK PackAge" for the British Council.

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