New Perspectives on Communicating in Business with Technology / Edition 1 by Carol M. Cram, S. Scott Zimmerman | | 9780619267919 | Paperback | Barnes & Noble
New Perspectives on Communicating in Business with Technology / Edition 1

New Perspectives on Communicating in Business with Technology / Edition 1

by Carol M. Cram, S. Scott Zimmerman
     
 

ISBN-10: 0619267917

ISBN-13: 9780619267919

Pub. Date: 04/11/2006

Publisher: Cengage Learning

New Perspectives on Communicating in Business with Technology teaches students how to communicate effectively in today's constantly changing business environment. In the context of solving realistic business case problems, students learn how to create a wide range of business documents and oral presentations. In the process, students use technology to communicate

Overview

New Perspectives on Communicating in Business with Technology teaches students how to communicate effectively in today's constantly changing business environment. In the context of solving realistic business case problems, students learn how to create a wide range of business documents and oral presentations. In the process, students use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of their communication practices.

Product Details

ISBN-13:
9780619267919
Publisher:
Cengage Learning
Publication date:
04/11/2006
Series:
New Perspectives Series
Edition description:
Older Edition
Pages:
576
Product dimensions:
8.54(w) x 10.85(h) x 0.77(d)

Table of Contents

Tutorial 1. Overview of Business Writing Tutorial 2. Electronic Communications Tutorial 3. Routine Correspondence Tutorial 4. Persuasive Correspondence Tutorial 5. Longer Communications Tutorial 6. Developing Promotional Materials Tutorial 7. Oral Communications Tutorial 8. Persuasive Presentations Appendix: Job Search Documents

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