New Perspectives on Communicating in Business with Technology / Edition 1

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Overview

New Perspectives on Communicating in Business with Technology teaches students how to communicate effectively in today's constantly changing business environment. In the context of solving realistic business case problems, students learn how to create a wide range of business documents and oral presentations. In the process, students use technology to communicate effectively, address the needs of diverse audiences, and consider the ethical implications of their communication practices.

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Editorial Reviews

From the Publisher
"The Communicating in Business text is a unique blend of critical thinking skills and production based activities, which allows the student to develop problem solving skills as well as refining their software capabilities." — Andrea Robinson Hinsey, Ivy Tech State College
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Product Details

  • ISBN-13: 9780619267919
  • Publisher: Cengage Learning
  • Publication date: 4/11/2006
  • Series: New Perspectives Series
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 576
  • Product dimensions: 8.54 (w) x 10.85 (h) x 0.77 (d)

Meet the Author

A prolific, best-selling author, Carol M. Cram has written more than 35 textbooks covering computer applications, business communications, and Internet-related subjects. Ms. Cram is also a long-time faculty member at Capilano College in North Vancouver, where she currently serves as the Convenor of the Executive Support Program, the Program Consultant for Business and Computers in Continuing Education, and an instructor of business and computer-related courses.

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Table of Contents

Tutorial 1. Overview of Business Writing Tutorial 2. Electronic Communications Tutorial 3. Routine Correspondence Tutorial 4. Persuasive Correspondence Tutorial 5. Longer Communications Tutorial 6. Developing Promotional Materials Tutorial 7. Oral Communications Tutorial 8. Persuasive Presentations Appendix: Job Search Documents

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