The New Portable MBA

Overview

It all started with one book that had a simple goal: bring the wisdom of today's top MBA programs into the home libraries of business professionals everywhere. In a nutshell--offer the skills, ideas, and power of the MBA without the time and cost. The idea took hold. And now, over 300,000 copies later, The Portable MBA has become a staple on the business shelf.

Since then, the '90s have brought revolutionary changes to the business world. We've seen management fads come and go, ...

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Overview

It all started with one book that had a simple goal: bring the wisdom of today's top MBA programs into the home libraries of business professionals everywhere. In a nutshell--offer the skills, ideas, and power of the MBA without the time and cost. The idea took hold. And now, over 300,000 copies later, The Portable MBA has become a staple on the business shelf.

Since then, the '90s have brought revolutionary changes to the business world. We've seen management fads come and go, technological revolutions, organizational restructuring on a grand scale, the global expansion of most markets--in short, a total shattering of conventional business wisdom. The business world of the '90s and beyond is vastly different from what we saw in the last decade... And here to meet that new world is The New Portable MBA.

Designed to carry tomorrow's leaders into the 21st century, The New Portable MBA capitalizes on the strengths that made its predecessor a classic. It offers contributions from an international all-star team of experts from today's top business schools, and it provides readers with overviews of all the major business school topics, including managing people; finance, economics, and accounting; marketing management; information technology; leadership; strategy, and much more!

So what is different about The New Portable MBA? Plenty. It's been thoroughly revised and revamped to help you sort out and understand the new concepts, techniques, and strategies driving business. You'll find completely new or enhanced coverage of such crucial topics as:
* Process management
* Change management
* The new role of the manager as leader
* The customer-driven organization
* Business process reengineering
* New forms of organization design
* Quality and productivity and many other topics that are redefining business today.

The New Portable MBA is for businesspeople who want to improve their understanding of the workings of the business world. It's for managers who want to sharpen their decision-making skills, professionals who want to make the leap into management, young men and women just entering the business world, business students, MBAs who feel they can use a refresher course.

Above all, it's for anyone who wants to further their business education and stay on top in today's constantly changing world of business.

"The Skills, Ideas, and Power of the MBA, without the Time and Cost . . ."

"...Seeks to give the reader 'instant MBA literacy,' an understanding of today's business environment and language. The book's chapters are written by scholars from premier graduate schools of business: they are designed to provide readers with knowledge equivalent to that which would result from attending the first year of a typical MBA program...A literate, concise coverage of key issues." --Choice magazine

"...Provides a framework for making reasoned business decisions and judgements." -- Reference Reviews

"Useful as a starting point for learning the language and concepts [of business], refreshing a rusty subject or creating a framework for decision making." -- Library Journal

"If you need the knowledge behind an MBA, but can't afford the tuition or time, this book can serve as a temporary substitute while you concentrate on other aspects of your career." -- Women in Business

"...A particularly helpful resource for anyone who is an achiever in an organization..." --Memphis Business Journal

"...Should not only be read cover-to-cover but should command a place at the desk of every business professional." -- Entrepreneur

"...Must reading for all business leaders. The book provides the basic building blocks for global competitiveness." -- Noel M. Tichy, PhD Professor, University of Michigan Graduate School of Business Administration Coauthor of Control Your Destiny or Someone Else Will

It all started with one book that had a simple goal: bring the wisdom of today's top MBA professionals into the home libraries of business professionals everywhere. Retaining the same organization that made the original so popular, The New Portable MBA pools the insights and ideas of an all-star team of faculty members at leading business schools.

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Product Details

  • ISBN-13: 9780471080046
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 10/21/1994
  • Series: Portable MBA Series, #24
  • Edition number: 2
  • Pages: 441
  • Product dimensions: 7.40 (w) x 10.25 (h) x 1.47 (d)

Meet the Author

About the editors

ELIZA G. C. COLLINS is a faculty partner of the Center for Executive Development, located in Cambridge, Massachusetts. Formerly the senior editor of The Harvard Business Review, she is the editor of the critically acclaimed Executive Success: Making It in Management. Her other books include The Executive Dilemma: Handling People Problems at Work and Dearest Amanda: An Executive's Advice to Her Daughter.

MARY ANNE DEVANNA was, until her recent death, Associate Dean of Columbia University's Graduate School of Business and coeditor of the Columbia Journal of World Business. She was also a senior consultant for "Workout," a major change program at General Electric, and earlier in her career, director of advertising at Longines. Her other books include The Transformational Leader and Strategic Human Resource Management.

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Table of Contents

THE FOUNDATIONS OF MANAGEMENT.

What Is Business About?.

How to Think Like an Executive: The Art of Managing for the Long Run.

Managing People: The R Factor.

Quantitative Tools: Numbers as the Fundamental Language of Business.

Managerial Economics: Guidelines for Choices and Decisions.

THE FUNCTIONS OF A BUSINESS.

Marketing Management: Providing Value to Customers.

Information Technology: The Challenge of Strategic Transformation.

Human Resource Management: Competitive Advantage Through People.

Operations Management: Productivity and Quality Performance.

Accounting and Management Decision Making.

Financial Management: Optimizing the Value of the Firm.

Strategic Management: The Challenge and the Opportunity.

MANAGING CHANGE.

Organizations for the Year 2000: The Transition from Hierarchy to Enterprise.

Leadership for the Year 2000.

Chapter Notes.

Index.

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