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De Jong, the director of a Dutch design studio, and graduate students Stefanie Burger and Jorre Both consider the future of the poster in the digital age. Covering commercial poster design primarily from the past 15 years, they maintain that the poster is a relevant form of visual communication despite the advent of newer technologies. International in scope, the book covers individual artists more than larger firms and includes artists' biographical sketches. John Foster's similar New Masters of Poster Design gives a better-written analysis of poster art and focuses greater attention on notable works of design firms in various countries worldwide. Aside from these differences, both books can be described by the same strengths and weaknesses. While each showcases important examples well, the inclusions are rather arbitrary and could be strengthened by the identification of these artists and firms as illustrations of broader ideas and trends. Both New Poster Art and New Masters of Poster Design are recommended as optional purchases for academic libraries.