New PR: An Insider's Guide to Changing the Face of Public Relations
  • New PR: An Insider's Guide to Changing the Face of Public Relations
  • New PR: An Insider's Guide to Changing the Face of Public Relations

New PR: An Insider's Guide to Changing the Face of Public Relations

by Phil Hall
     
 

ISBN-10: 0978918207

ISBN-13: 9780978918200

Pub. Date: 07/28/2007

Publisher: Larstan Publishing, Incorporated

Few industries have experienced such poor PR as, ironically, the PR business. The popular imagery of the sleazy spinmeister has created a negative opinion with the general public, while questions of efficiency have plagued practitioners within the corporate setting.

How did the public relations world get itself into such a mess? And, perhaps more important, how

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Overview

Few industries have experienced such poor PR as, ironically, the PR business. The popular imagery of the sleazy spinmeister has created a negative opinion with the general public, while questions of efficiency have plagued practitioners within the corporate setting.

How did the public relations world get itself into such a mess? And, perhaps more important, how will it be able to reassert its value? In steps Phil Hall with this dynamic new book, which offers a dramatic and provocative examination of major shifts within the PR industry, where traditional media relations is giving way to an approach that places greater value on experiential marketing strategies.

Product Details

ISBN-13:
9780978918200
Publisher:
Larstan Publishing, Incorporated
Publication date:
07/28/2007
Edition description:
New Edition
Pages:
181
Product dimensions:
5.56(w) x 8.44(h) x 0.42(d)

Related Subjects

Table of Contents


Foreword: How Did PR Get Into Its Current State?   Richard Berman     1
Just What is PR?     3
Where Did PR Come From and Where is it Going?     33
Who's Who and Who's What in PR     65
The Myth of Media Relations     87
People Who Need People     119
Where PR Fails (And it Doesn't Have To)     139
Go Forth Into the PR World     161
About the Author     180

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