New Product Development: Successful Innovation in the Marketplace

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $124.71
Usually ships in 1-2 business days
(Save 7%)
Other sellers (Hardcover)
  • All (2) from $124.71   
  • Used (2) from $124.71   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$124.71
Seller since 2014

Feedback rating:

(69)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Good
New York, NY 2002 Hard cover Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Sewn ... binding. Cloth over boards. 248 p. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Goring-By-Sea, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$160.16
Seller since 2014

Feedback rating:

(5)

Condition: Very Good
2002 Hardback NEAR FINE This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to ... the highest standard, and there would be a delay in dispatch of around 15 working days. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

Ships from: Stroud, Glos, United Kingdom

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

Keep ahead of your competitors!

New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you’re in!

This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.

Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including:

  • inaccurate budgeting
  • costs exceeding budgets
  • faulty market and technical research findings
  • flaws in design
  • inadequately durable materials
  • unforeseen consumer rejection caused by the lack of proper consumer trials
  • leakage of plans to competition
  • failure by outside suppliers
  • missed opportunities for cooperation with outside specialists
  • poorly coordinated development staff
  • ineffective leadership
  • and much more!
Beginning with an “executive summary” that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!
Read More Show Less

Product Details

  • ISBN-13: 9780789015662
  • Publisher: Taylor & Francis
  • Publication date: 11/1/2002
  • Pages: 248
  • Product dimensions: 6.00 (w) x 8.60 (h) x 0.80 (d)

Table of Contents

  • Foreword
  • Preface
  • Using This Book
  • Executive Summary
  • Part I: Find New Products
  • Chapter 1. Innovation: A Relentless Thrust
  • Three Levels of Innovative Vision
  • Product and Service Superiority
  • The Bowers Group: A Subsidiary of Spear and Jackson Plc.
  • Chapter 2. Making Innovations Happen
  • An Example: Terrofin Inc.
  • Genevac Limited
  • Part II: Moving On—Successful Developments
  • Chapter 3. Success
  • Success Factors
  • British Gas Services Ltd.
  • Chapter 4. Hitting the Ground Running
  • Quick Response
  • Siddall and Hilton Ltd.
  • Communications
  • Chapter 5. Ideas, Ideas, Ideas
  • Ideas from Within the Business
  • Ideas from Outside the Business
  • Strategic Alliances
  • Environmentally Friendly Products
  • Chapter 6. Product Development: Corporate Strategy
  • The Corporate Strategy: Targets
  • International Alliances
  • A Pharmaceutical Company: Lifelong
  • Part III: Centers of Excellence
  • Chapter 7. Centers of Excellence
  • A Center of Excellence in a Service Company: Insight Monitoring
  • Imperial Carpets: An Example of the Organization and Management of a Small, Growing Firm
  • Other Examples
  • Issues of Excellence
  • Developing Tools for the Twenty-First Century
  • Centers of Excellence: A Checklist
  • Chapter 8. Staffing: The Innovative Atmosphere
  • Preparing the Company
  • Recruitment
  • Appointment
  • Training
  • Ideas People
  • Staffing
  • Conclusion
  • G. R. Wright and Sons
  • Chapter 9. In-House or Contracting Out?
  • The Company B Strategy
  • A Company Led by Innovation
  • Chapter 10. Design
  • New Products: Technology-Design-Led
  • The Design Department
  • Customer-Led Innovation
  • Almec Design Services Ltd.
  • Chapter 11. Technical Research
  • The Research and Development Department
  • The Product Development Committee
  • Stimulation and Constraint
  • Key Issues
  • GQ Parachute Limited
  • Chapter 12. High Tech
  • The High-Tech Message
  • Government Intervention
  • The St. James’s Place Group
  • Chapter 13. New Products by Branding: Basic Industries
  • Trees and Forest Management
  • Basic Industries
  • Cross-Industry Associations
  • Codemasters
  • Part IV: Where Do We Go From Here?
  • Chapter 14. Services
  • Accountancy and Law
  • Advertising and Publicity
  • The Hospitality and Tourism Industries
  • Changing Terms of Business
  • Services Always Important
  • Sheffield Chamber of Commerce and Industry
  • Chapter 15. Market Research
  • Chapter 16. Companies and Governments: The Hostility and the Emerging Consensus (“Poor Mr. Gates”)
  • Chapter 17. Failures
  • Risk
  • Chapter 18. Investing in New Product Development
  • In an Age of Obsolescence
  • The Investment Decisions
  • Strategic Alliances
  • Chapter 19. The Product Launch: Looking Ahead, Some Ethical Issues
  • The Product Launch
  • Ethical Issues
  • References
  • Index of Names
  • Index of Topics
  • Reference Notes Included
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)