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Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, ...
Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:
No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.
Part I: The Basics of New Product Development.
Chapter 1: It Takes a Company.
Chapter 2: What Are You Developing, and Why?
Chapter 3: Defining Your Product Strategy.
Part II: Charting the Ocean of Opportunity for New Products.
Chapter 4: What Do Your Customers Really Want?
Chapter 5: Turning Your Company into an Idea Factory.
Chapter 6: Picking Winners and Losing Losers.
Chapter 7: Making the Most of Technology.
Chapter 8: Focusing Your NPD Efforts.
Part III: Navigating the River of Product Development.
Chapter 9: One Foot in Front of the Other: The Product Development Process.
Chapter 10: Organizing the NPD Troops.
Chapter 11: Managing Your Corporation’s NPD Resources.
Chapter 12: Using Reviews to Keep Projects on Track.
Chapter 13: Launching Products for Market Success.
Part IV: New Challenges in Product Development.
Chapter 14: Developing Products in the Digital Age.
Chapter 15: Product Development Goes Global.
Chapter 16: Choose Your Partner! Partners in Product Development.
Part V: The Part of Tens.
Chapter 17: Ten Ideas on Ways to Test Your New Products.
Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts.
Appendix: Business Case Outline.
Posted July 17, 2007
As a former student of Beebe¿s, I can offer a first-hand account of her practical and useful suggestions. I have used her methodologies and seen the positive results in my own position. Whether you are new to the game or a seasoned professional, the logical organization of this book offers an easy-to-follow ¿how-to¿ of new product development and incorporates the latest thinking and methodologies for easy implementation. Students will benefit from the real-life examples, and experienced practitioners will be shown problem solving in a new light, finding that there are almost always alternate ways of viewing the same challenge with drastically different results. Regardless of your experience level, industry, or base knowledge of product development, this Dummies book is a must-have for your business learning library, and should be revisited often for fresh ideas. Happy reading!
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