New Product Development For Dummies


The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, ...

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New Product Development For Dummies

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The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:

  • Developing a winning NPD strategy
  • Generating bold new ideas for products and services
  • Understanding what your customers really want
  • Keeping projects on track, on budget, and on-time
  • Building effective cross-functional teams
  • Planning and executing a blockbuster launch
  • Collaborating with global partners
  • Maximizing your chances for success

No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

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Product Details

  • ISBN-13: 9780470117705
  • Publisher: Wiley
  • Publication date: 5/7/2007
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 388
  • Sales rank: 642,943
  • Product dimensions: 7.45 (w) x 9.35 (h) x 0.82 (d)

Meet the Author

Robin Karol is CEO of the Product Development and ManagementAssociation (PDMA), a professional society that creates andnurtures a global community in which people and businesses learn togrow and prosper through innovation and the introduction of newproducts. Robin is an adjunct full professor at the University ofDelaware Lerner School of Business Administration, where sheteaches courses on the Management of Creativity and Innovation.Robin worked at DuPont for 23 years in various aspects ofinnovation and new product development, achieving the role ofDirector of Innovation Processes. A certified new productdevelopment professional (NPDP), she received her PhD inBiochemistry from the State University of New York at Buffalo. Shehas numerous publications and has presented at many conferences andworkshops. The Industrial Research Institute (IRI) presented Robinwith its Maurice Holland Award for the best paper in its journalResearch-Technology Management in 2003.

Beebe Nelson is Co-Director of the InternationalAssociation for Product Development (IAPD), a consortium of leadingproduct developers who come together to improve their ability toexecute new product development. She has organized, chaired,presented at, and facilitated conferences and workshops in productdevelopment, and has contributed chapters and articles in a numberof venues. From 1998 to 2003, she was Book Review Editor of theJournal of Product Innovation Management, a publication ofthe PDMA. Beebe is a certified new product development professional(NPDP) and holds a doctorate in philosophy from the HarvardGraduate School of Education. Beebe has taught Philosophy at theUniversity of Massachusetts at Boston and most recently in theCollege of Management at UMass-Lowell. She chairs the AdvisoryCouncil of Partners in Ending Hunger, a not-for-profit organizationlocated in Maine.

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Table of Contents



Part I: The Basics of New Product Development.

Chapter 1: It Takes a Company.

Chapter 2: What Are You Developing, and Why?

Chapter 3: Defining Your Product Strategy.

Part II: Charting the Ocean of Opportunity for NewProducts.

Chapter 4: What Do Your Customers Really Want?

Chapter 5: Turning Your Company into an Idea Factory.

Chapter 6: Picking Winners and Losing Losers.

Chapter 7: Making the Most of Technology.

Chapter 8: Focusing Your NPD Efforts.

Part III: Navigating the River of ProductDevelopment.

Chapter 9: One Foot in Front of the Other: The ProductDevelopment Process.

Chapter 10: Organizing the NPD Troops.

Chapter 11: Managing Your Corporation’s NPD Resources.

Chapter 12: Using Reviews to Keep Projects on Track.

Chapter 13: Launching Products for Market Success.

Part IV: New Challenges in Product Development.

Chapter 14: Developing Products in the Digital Age.

Chapter 15: Product Development Goes Global.

Chapter 16: Choose Your Partner! Partners in ProductDevelopment.

Part V: The Part of Tens.

Chapter 17: Ten Ideas on Ways to Test Your New Products.

Chapter 18: Ten (Or More) Ways to Track Your InnovationEfforts.

Appendix: Business Case Outline.


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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted July 17, 2007

    A must-have for product development and marketing professionals

    As a former student of Beebe¿s, I can offer a first-hand account of her practical and useful suggestions. I have used her methodologies and seen the positive results in my own position. Whether you are new to the game or a seasoned professional, the logical organization of this book offers an easy-to-follow ¿how-to¿ of new product development and incorporates the latest thinking and methodologies for easy implementation. Students will benefit from the real-life examples, and experienced practitioners will be shown problem solving in a new light, finding that there are almost always alternate ways of viewing the same challenge with drastically different results. Regardless of your experience level, industry, or base knowledge of product development, this Dummies book is a must-have for your business learning library, and should be revisited often for fresh ideas. Happy reading!

    1 out of 1 people found this review helpful.

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