New Product Forecasting

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $26.57
Usually ships in 1-2 business days
(Save 55%)
Other sellers (Paperback)
  • All (7) from $26.57   
  • New (2) from $49.76   
  • Used (5) from $26.57   

More About This Textbook

Overview

Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.
Read More Show Less

Product Details

  • ISBN-13: 9780765616104
  • Publisher: Taylor & Francis
  • Publication date: 7/15/2006
  • Edition description: New Edition
  • Pages: 176
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Table of Contents

Foreword, Martin Joseph and Alec Finney; Preface; PART I. FOUNDATIONS OF APPLIED NEW PRODUCT FORECASTING; 1. Introduction to Applied New Product Forecasting; Clarifying the Terminology of Product, Service, and/or Offering;
• A New Product Forecasting Directive;
• Beginning the New Product Forecasting Endeavor;
• Types of New Product Estimates;
• New Product Planning Versus New Product Forecasting;
• Types of New Products;
• New Product Forecasting Techniques;
• New Product Forecasting Strategy: Linking Techniques to Type of New Product;
• Key Concepts;
• Discussion Questions; 2. New Product Development and New Product Forecasting: Process and Structure; The New Product Development Process;
• Using Teams to Structure New Product Development;
• The New Product Forecasting Process;
• Assumptions Management;
• S&OP and New Product Forecasting;
• Key Concepts;
• Discussion Questions; PART II. NEW PRODUCT FORECASTING TECHNIQUES; 3. Judgmental New Product Forecasting Techniques; Jury of Executive Opinion;
• Sales Force Composite;
• Scenario Analysis;
• Delphi Method;
• Assumptions-Based Modeling;
• Using Assumptions-Based Models to Identify Critical Assumptions and Examine Risk;
• Decision Trees;
• Markov Process Model;
• Key Concepts;
• Discussion Questions; 4. Customer/Market Research Techniques for New Product Forecasting; Concept Testing;
• Product Use Testing;
• Market Testing;
• Conjoint Analysis;
• Quality Function Deployment;
• The Kano Model;
• Key Concepts;
• Discussion Questions; 5. Time Series Techniques for New Product Forecasting; Look-Like Analysis (Analogous Forecasting);
• Diffusion Modeling;
• Composite Curve Approach;
• Key Concepts;
• Discussion Questions; 6. Regression Analysis for New Product Forecasting; Correlation;
• Regression Analyses;
• Final Comments on Regression Analyses;
• Key Concepts;
• Discussion Questions; PART III. MANAGERIAL CONSIDERATIONS FOR APPLIED NEW PRODUCT FORECASTING; 7. Special Topics in New Product Forecasting; Understanding the Launch Phenomenon;
• The Launch Cycle;
• Pre-Launch Preparation: Launch Control Protocol;
• Launch Tracking and the Launch Scorecard;
• Special New Product Forecasting Issues;
• Key Concepts;
• Discussion Questions; 8. New Product Forecasting Benchmarks; Review of Literature on New Product Forecasting Practices;
• New Product Forecasting Benchmarks;
• Final Observations;
• Implications for Your Company's New Product Forecasting Process;
• Key Concepts;
• Discussion Questions; References;
• About the Author;
• Index.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)