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This book aims to help busy professionals, executives and business owners understand the vital importance of masterful ...
This book aims to help busy professionals, executives and business owners understand the vital importance of masterful relationship building and relationship management in the new media world. By fostering high quality relationships with customers and their community at large, businesses can easily begin to see an increase in measurable results, including profits. Plus, those individuals and companies with the largest "social footprint" get the biggest successes, the big bucks, the big wins. It's not what you know, it's who you know – but, more importantly, who knows you and what they know about you. This book provides the reader with an entire game plan for how to build a sizeable, loyal network comprised of quality relationships that results in a continuous stream of leads, happy customers, publicity, deals, opportunities, sales and more.
Chapter 1: What Is The New Relationship Marketing And Why Is It Crucial To Businesses Today?
Chapter 2: How To Get Started In Relationship Marketing And Overcome Your (Perfectly Reasonable) Fears.
Chapter 3: The New Business Skills Everyone Needs.
Chapter 4: How To Stay Connected Without Going Crazy: Protecting Your Time And Privacy.
Part II: 9 Steps To Significantly Growing Your Business Through Relationship Marketing.
Chapter 5: Step 1: Create Your Compelling Relationship Marketing Plan.
Chapter 7: Step 3: Assess And Improve The Basics Of Your Online Persona.
Chapter 8: Step 4: Build Your Network And Become A Center Of Influence.
Chapter 9: Step 5: Become An Authority Through Quality Content.
Chapter 10: Step 6: Turn Fans, Friends, And Followers Into Paying Customers.
Chapter 11: Step 7: Go Offline: Develop Your In-Person Business Activity And Integrate With Your Online Marketing.
Chapter 12: Step 8: Protect Yourself From The Dark Side Of The New Web.
Chapter 13: Step 9: Implement Advanced Relationship Marketing Techniques And Become A Top Industry Leader.
Chapter 14: Conclusion: How To Adapt As Technology Changes - The Future Of Relationship Marketing.
Posted March 12, 2012
I am a young marketing professional working on creating and developing my personal brand Capacity and Desire. The New Relationship Marketing is a fantastic read. It's a Marketing, Social Media, and Human Relationship book all in one. If you really want to engage and change the world, this is the book to guide you. Definitely read it.
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Posted November 18, 2013
Posted July 31, 2013
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