The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

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by Mari Smith
     
 

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A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and

Overview

A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more.

If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.

  • Outlines how to become a significant "center of influence" for your customers and prospects
  • Explains the unspoken rules of online etiquette—and the common "turnoffs" that drive customers and potential partners away
  • Details the unique cultures of Facebook, Twitter, and other popular online platforms
  • Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch

Even if you currently have zero presence online, this book will help you see measurable results in a short time.

Product Details

ISBN-13:
9781118063064
Publisher:
Wiley
Publication date:
10/25/2011
Pages:
238
Sales rank:
1,087,753
Product dimensions:
6.20(w) x 9.10(h) x 1.10(d)

Meet the Author

Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour A Day. Fast Company describes Mari as "a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World." Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter. Mari travels extensively nationally and internationally as an accomplished social media speaker and trainer. With her popular blog at MariSmith.com, and her large, loyal following on Facebook, Twitter, and now Google+, Mari is considered one of the top resources and thought leaders in the world of new media marketing.

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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web 4 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
I am a young marketing professional working on creating and developing my personal brand Capacity and Desire. The New Relationship Marketing is a fantastic read. It's a Marketing, Social Media, and Human Relationship book all in one. If you really want to engage and change the world, this is the book to guide you. Definitely read it.
Anonymous More than 1 year ago