The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

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by Mari Smith
     
 

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People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." But now the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential partners. Businesses that master both new and traditional ways of nurturing customer relationships are gaining

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Overview

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." But now the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential partners. Businesses that master both new and traditional ways of nurturing customer relationships are gaining market share.

In The New Relationship Marketing, social marketing expert Mari Smith outlines a proven nine-step program for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. This book will help you understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence. You will learn:

  • How to become a significant "center of influence" for your customers and prospects

  • The unspoken rules of online etiquette—and the common turnoffs that drive customers and potential partners away

  • How to navigate the unique cultures of Facebook, Twitter, and other popular online platforms

  • What you can automate and delegate to build your social media persona, yet still retain the personal touch

Relationships are the "new currency" in business. With Mari Smith's expert guidance, you'll get a step-by-step plan for cashing in.

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Product Details

ISBN-13:
9781118063064
Publisher:
Wiley
Publication date:
10/25/2011
Pages:
238
Sales rank:
697,305
Product dimensions:
6.20(w) x 9.10(h) x 1.10(d)

Meet the Author

Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour A Day. Fast Company describes Mari as "a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World." Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter. Mari travels extensively nationally and internationally as an accomplished social media speaker and trainer. With her popular blog at MariSmith.com, and her large, loyal following on Facebook, Twitter, and now Google+, Mari is considered one of the top resources and thought leaders in the world of new media marketing.

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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web 4 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
I am a young marketing professional working on creating and developing my personal brand Capacity and Desire. The New Relationship Marketing is a fantastic read. It's a Marketing, Social Media, and Human Relationship book all in one. If you really want to engage and change the world, this is the book to guide you. Definitely read it.
Anonymous More than 1 year ago