The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

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by Mari Smith
     
 

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People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." But now the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential partners. Businesses that master both new and traditional ways of nurturing customer relationships are gaining

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Overview

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." But now the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential partners. Businesses that master both new and traditional ways of nurturing customer relationships are gaining market share.

In The New Relationship Marketing, social marketing expert Mari Smith outlines a proven nine-step program for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. This book will help you understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence. You will learn:

  • How to become a significant "center of influence" for your customers and prospects
  • The unspoken rules of online etiquette—and the common turnoffs that drive customers and potential partners away
  • How to navigate the unique cultures of Facebook, Twitter, and other popular online platforms
  • What you can automate and delegate to build your social media persona, yet still retain the personal touch

Relationships are the "new currency" in business. With Mari Smith's expert guidance, you'll get a step-by-step plan for cashing in.

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Product Details

ISBN-13:
9781118063064
Publisher:
Wiley
Publication date:
10/25/2011
Pages:
238
Sales rank:
577,428
Product dimensions:
6.20(w) x 9.10(h) x 1.10(d)

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