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People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a ...
People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more.
If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.
Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Introduction What Is the New Relationship Marketing, and Why Is It Crucial to Businesses Today? xxiii
PART ONE RELATIONSHIP MARKETING BASICS 1
Chapter 1 How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears 3
Chapter 2 The New Business Skills Everyone Needs 19
Chapter 3 How to Stay Connected, Yet Protect Your Time and Privacy 37
PART TWO NINE STEPS TO SIGNIFICANTLY GROWING YOUR BUSINESS THROUGH RELATIONSHIP MARKETING 51
Chapter 4 Step 1: Create a Solid Foundation With the Right Culture 53
Chapter 5 Step 2: Review Your Relationships and Chart Your Five Contact Circles 63
Chapter 6 Step 3: Assess and Improve Your Online Presence 85
Chapter 7 Step 4: Build Your Network and Become a Center of Influence 111
Chapter 8 Step 5: Become an Authority Through Quality Content 135
Chapter 9 Step 6: Turn Fans, Friends, and Followers Into Paying Customers 145
Chapter 10 Step 7: Go Offline to Optimize Your Online Marketing 157
Chapter 11 Step 8: Protect Yourself From the Dark Side of the New Web 173
Chapter 12 Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry Leader 183
Conclusion How to Adapt as Technology Changes: The Future of Relationship Marketing 195
Posted March 12, 2012
I am a young marketing professional working on creating and developing my personal brand Capacity and Desire. The New Relationship Marketing is a fantastic read. It's a Marketing, Social Media, and Human Relationship book all in one. If you really want to engage and change the world, this is the book to guide you. Definitely read it.
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Posted November 18, 2013
Posted July 31, 2013
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