New Rules for the New Economyby Kevin Kelly
Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and/b>/i>/i>
The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The Inevitable
Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business—both low and high tech— all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.
- Penguin Publishing Group
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- 5.25(w) x 7.78(h) x 0.55(d)
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When something is written by Kevin Kelly, one things for sure: it's going to be interesting whether or not you agree with what he's saying. In this case, Kelly is writing about the new, post-industrial network economy. Being a co-founder of WIRED (one of the biggest technology magazines out there) he has witnessed this economy from it's beginnings. The majority of what he says is accurate: feeding the net is more important than feeding the firm (or raising everybody, even your competitors, in your industry is important for making profits. We see this most often in the video game industry). Plentitude increases value, no scarcity (since things are connected, they're more valued when plentiful then scarce. A good example of this is cell phones and FAX machines). Prices follow the free (or the fact that companies are charging less for actual equipment to woo potential customers and making profit on services). My only complaint about the book is that Kelly hit's a few unrealistic extremes. For instance, he argues that monopolies are not only inevitable, but preferable in the New Economy. That may be true for someone providing an operating system (i.e Microsoft) but I can't see it happening just about anywhere else. Other than that realtively minor flaw, this a great book. I'd reccommend it to anyone interested in the societal and economic effects of modern technology.