- Shopping Bag ( 0 items )
From Barnes & NobleThe Barnes & Noble Review
According to Kevin Kelly, the executive editor at Wired magazine and author of New Rules for the New Economy, there is an emerging new economic order, created by shrinking computers and expanding communications, which is slowly turning beneath our current technological revolution. Kelly argues this new economy has three distinguishing features: "It is global. It favors intangible things — ideas, information, and relationships. And it is intensely interlinked." These three characteristics are forming a marketplace, rooted in electronic networks, that is being created at rates and intensities never seen before.
New Rules for the New Economy: 10 Radical Strategies for a Connected World reveals the ten essential dynamics of this emerging financial order. And Kelly contends that these rules apply to all businesses, not just the high-tech ones. Chapter by chapter, Kelly delineates these ten new rules, explaining how they are affecting both businesses and cultures at large. Kelly then goes into strategies for applying these rules to both individual and corporate lives. Through these rules Kelly helps us see trends that we have only vaguely perceived or haven't thought of yet — that value is carried by abundance, that innovative disruption is the most effective business survival stance, that generosity begets wealth, that the network's value has to be maximized.
In the book's final chapter, Kelly writes, "The network economy will unleash opportunities on a scale never seen before on earth." We are on the cuspofsomething monumental with this new economy, and Kelly validates what some ultimately sense but have not been able to justify: The business world and the world at large have fundamentally changed. As a founding editor at Wired magazine, Kevin Kelly has seen this new economy from its conception.